Innovation

39 Stories

The #OddlySatisfying TikTok Sensation

See how Everett Williams, Gabbi Morison and other TikTok favorites are customizing their Levi’s® denim (hint: with lasers).

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Levi’s® x Jacquard by Google… and Friends

How one photographer (and her friends) are using our jacket on the daily.

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Levi's Performance collage of bike rider.

Levi’s® Performance

Innovation is in our DNA.

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Einstein’s Jacket, Remade

We bought Einstein’s original Levi’s Menlo Cossack jacket at auction. And now we’re making the classic Menlo Cossack jacket available in a limited release.

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LEVI’S® TRUCKER JACKET WITH JACQUARD BY GOOGLE

Originally designed for cyclists as part of our Levi’s® Commuter series, this next-gen version features more applications to enhance your everyday experience.

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Levi’s® Wellthread x Outerknown

Rooted in sustainability. Driven by innovation. Designed to make a difference.

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LEVI’S® PRESENTS FUTURE FINISH

Advanced laser technology. Next-level customization.

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The Levi’s® Virtual Assistant

Now you can use your Google Home or Amazon Echo for help with your Levi’s® order status, finding jeans and more.

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What is Raw Denim?

A beginner’s guide to Levi’s® Shrink-to-Fit denim.

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The New Levi’s® Jeans Guide is Here

Your search for jeans that fit well ends here.

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What’s Tencel Lyocell?

This Earth Day we’re highlighting Tencel Lyocell — the future of sustainable fashion.

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More Reasons to Love Advanced Stretch

More Reasons to Love Advanced Stretch

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What Is Responsible Down?

Learn about the ethically sourced materials we use in our warmest outerwear.

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Inside Levi’s® Customization Studio

Featuring a custom jeans giveaway by Lily Aldridge, Victor Cruz and more.

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Levi’s® Mighty Made

A workwear-inspired collection of heavyweight tees and outerwear.

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Everything You Need to Know About Better Cotton

How a simple crop can affect the way we shop, dress and think about the environment.

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How to Wear 501® Original Jeans

Learn how to suit your style with our most iconic denim pieces.

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Acid Wash Is Here

Four styles that will get you ready for the return of the ‘80s.

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What Is Better Cotton?

How responsibly grown crops benefit the environment and farmers.

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Satisfy Your Spring Fever With Fresh Fits

Dip into the women’s fits trending this season.

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Behind the Scenes of Levi’s® Made & Crafted®

Meet one of our design directors, and see how this collection comes to life every season.

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The 720 High-Rise Super Skinny

Your favorite high rise now has a skinnier leg (plus more reasons to love this fit).

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Levi’s® Workwear

Field-tested, extra strong and comfortable workwear built for today’s working man.

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Levi’s® Skateboarding

Featuring the new 501® Original for skate.

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How We Make Jeans with Less Water

Everything you need to know about Levi’s® Water® products.

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Engineered for movement. Optimized for the city.

Our high-tech collection designed to keep up with the urban lifestyle.

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Happy Birthday, Levi Strauss!

Today we celebrate the man who invented the blue jean.

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The Definitive Guide to Denim Care

Three easy steps to giving your jeans a long life.

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Levi’s® x Just Don

Game on. We teamed up with high-end streetwear brand Just Don to create an NBA-inspired collection.

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Levi’s® Sta-Prest® Returns

The original wrinkle-free pant gets a new crease on life.

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High Tech Performance

The Levi’s® Commuter Trucker Jacket with Jacquard by Google is the ultimate in connected apparel.

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The Levi’s® Active Collection

A new collection of super-comfortable, interchangeable pieces for living life on the go.

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Introducing Levi’s® Authorized Vintage Collection

Levi’s® Authorized Vintage, a collection of pre-worn Levi’s® denim.

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Levi’s® x Jordan

Check out our limited-edition Trucker Jacket and Jordan IV denim sneakers.

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Levi’s® at the Museum of Modern Art

A pair of 1947 501® Jeans gets the spotlight in MoMA’s fashion exhibit.

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Levi’s® x I Am That Girl

A conversation between I Am That GIrl founder, Alexis Jones and Levi’s® CMO, Jen Sey on the importance of authentic self expression.

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Welcome to The Lab

Stretch, stain and sew. This is where great things get started. Here’s an inside look at what goes on at Levi’s® Eureka Innovation Lab.

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Creating the Future: Inside Levi’s® Design

Inside the mind of Levi's® SVP of Design, Jonathan Cheung, and his views on the importance of evolution in design.

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Levi’s® Eureka Innovation Lab Innovator

Our Lab leader and fabric expert has been on the cutting edge of the denim industry for more than three decades. See his story.

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