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What We’re Wearing Vol. 5: Style from South Africa to San Francisco

We give you a peek into our closets to show you how Levi’s® staffers dress at home.

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group photo of 4 young adults in colorblocked outfits, with a blue and green striped background

Color-Blocking: What It Is (And How To Wear It)

A beginner’s guide to throwing shade (the good kind).

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An Update for Our Community

While life isn’t back to normal quite yet, we are taking steps in that direction by re-opening our stores.

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Levi’s® x Golf.

You’re different. Show the world. Levi's® x GOLF. Coming May 20. Shop the collaboration while supplies last.

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501® Day Live Lineup

Live performances, special guests and big surprises. Coming May 20th.

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How to Layer Prints & Patterns Like a Pro

Three rules to mix and match patterns this summer.

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Use Your Voice

In alliance with Self Evident Truths, Levi's® presents Pride 2020.

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What We’re Wearing Vol. 4: Mother’s Day the Levi’s® Way

We give you a peek into our closets to show you how Levi’s® mothers dress at home.

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Make a Face Mask from a Bandana

Our men’s stylist walks you through how to make your own face mask, and look good doing it.

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Make Some History

In the spirit of customization, we're celebrating 501® Day with a few of our favorite denim DIYs.

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Get A Load Of This Old-Timey Levi’s® Coloring Book We Made

Now’s the perfect time to revisit your old favorite hobby.

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How to Wear Cropped Jeans

Cropped jeans are cropping up everywhere. Here’s how to build a look around them.

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Celebrating the 501® Original

These work pants are what we now call blue jeans, the 501® Original, and every year on May 20th we celebrate their invention.

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What We’re Wearing Vol. 3: The Merchant Who’d Dye His Skin Blue

We give you a peek into our closets to show you how Levi’s® staffers dress at home.

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What We’re Wearing Vol. 2: The Survivalist with Flavor

We give you a peek into our closets to show you how Levi’s® staffers dress at home.

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Blanket made out of patchwork denim.

Make a Blanket from Your Old Denim

Even if you’re done wearing your jeans, you don’t have to be done with them. Give them a second life as a blanket, in five easy steps.

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Levi’s® X Shepard Fairey

Levi’s® and Shepard Fairey — the celebrated artist and social activist — came together to transform our most iconic piece of outerwear.

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Hailey and Jaden for Levi’s®

Hailey Bieber and Jaden Smith show you how to dress this spring.

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We Can Dream a Little with Hailey and Jaden

Levi’s® has always been a symbol of democratic inclusion and youth empowerment, the choice of those daring to push for a better tomorrow.

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How to Make a Stained Glass Trucker Jacket

Our tailor shows you how to customize your Trucker from home.

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Levi’s® x New Balance

Two icons. One all-American, limited-edition sneaker.

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Rosalie Fish is Running to End Violence Against Indigenous Women

Indigenous women suffer violence at an unconscionable rate. Rosalie Fish runs to bring awareness to the issue, push for change, and ensure they be remembered.

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What We’re Wearing Vol. 1: The Rocker-Hippie Dude

We give you a peek into our closets to show you how Levi’s® staffers dress at home.

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Levi’s® Bodywear

Your favorite denim brand now makes your favorite underwear.

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How to Customize the Back of Your Jean Jacket

Mash a Trucker Jacket and graphic tee together for a new look.

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Super Mario Header

The Levi’s® x Super Mario Collection

Power up with Mario, Luigi, Bowser and Princess Peach.

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The #OddlySatisfying TikTok Sensation

See how Everett Williams, Gabbi Morison and other TikTok favorites are customizing their Levi’s® denim (hint: with lasers).

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Levi’s® x Jacquard by Google… and Friends

How one photographer (and her friends) are using our jacket on the daily.

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531 ATHLETIC SLIM

Get to know our latest fit and the inspiration behind the design.

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Levi Strauss & Co. Commits $3 Million to Support Communities Impacted by COVID-19

It is a moment of extreme hardship – yes; but if we band together, give all that we can as individuals and as a collective, we can emerge stronger.

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How Can We Help?

Thoughts on being of service to the community in this time of crisis.

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The Story Behind DaniLeigh’s “Levi High”

Just before her 5:01 Live performance on our Instagram channel, we caught up with DaniLeigh to ask about her inspiration for the song, "Levi High".

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Moving image of a DIY denim skirt.

How to Make a Denim Skirt

Turn your old jeans into a new skirt.

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How to Customize Your Denim

Two of our own show you how they’ve customized their personal denim.

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Collage of music festival outfit ideas.

What to Wear to a Music Festival

Our guide to music festival clothing and dressing for the season.

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Models dressed to go on vacation in Levi's.

Outfit Ideas for a Sunny Getaway

Turn your out-of-office notifications on and pack these vacation outfits.

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Celebrating International Women’s Day

Celebrating the extraordinary women who move our world forward.

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Models wearing Levi's.

Take Your Wardrobe from Winter to Spring

Our best tips for transitioning your closet to warmer weather.

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Black and white polaroids of a male model wearing a Levi's hoodie layered under a striped shirt.

Here’s How to Wear a Hoodie

(Yes, there are rules.)

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Yes, You Can Be a Spray-Dye Artist

We still love tie-dye, but lately we’re crazy about spray-dye.

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Collage of Levi's employees wearing denim on denim.

Levi’s® Staffers Pick Their Most-Loved Denim

Meet our employees (and their most loved denim).

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Collage of Don Crawley wearing Levi's x Just Don collaboration.

Levi’s® x Just Don

An app-exclusive collaboration with one of the most notorious names in sportswear.

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Collage of visual artist Gianni Lee.

Levi’s® x Gianni Lee

A limited-edition collaboration in honor of Black History Month.

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Jimmy Garopollo holding a football.

Winning Style Points with Jimmy Garoppolo

See how our favorite quarterback wears the 502 Taper.

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Khalid header.

Levi’s® XX Chino

Check out the newest addition to our men’s pants lineup — mixing traditional fabric with modern cuts. And get to know our good friend Khalid, the reigning king of R&B.

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Levi's Performance collage of bike rider.

Levi’s® Performance

Innovation is in our DNA.

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Mexico City collage.

Our Love Letter to Mexico City

The inspiration behind our latest Life in Levi’s® shoot.

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Soapbox Derby of ’75

For Spring/Summer 2020, Levi’s® Vintage Clothing celebrates the birth of SFMOMA and the Bay Area artists of 1975.

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Collage of men wearing utility clothing.

How to Wear the Utility Trend

The style that transcends time.

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Woman wearing head-to-toe cream and white outfits.

How to Wear Winter Whites Head-to-Toe

4 steps to sporting snowy tones (without looking like Frosty).

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Man wearing a hoodie standing in front of a mosaic background.

What is Garment Dye?

New everyday basics. You can finally dye happy.

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One-of-a-Kind Trucker Jackets – Exclusively on Our App

Handpicked pieces from Levi’s® Authorized Vintage — now exclusively on the Levi’s app.

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Balloon Jeans

More is more.

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Collage of people wearing oversized clothing.

How to Wear Oversized Denim

How to wear oversized denim.

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Levi’s® Sculpt

Smooth. Sculpt. Stretch.

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The 2020 Style Forecast

New decade. New look. Reimagine your style with help from our 2020 trend teaser.

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How to Dress Kids for Holiday Gatherings

Make sure your kids look adorable in all those photos by following our simple guide to holiday outfits for little ones.

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Female models wearing Levi's.

Iconic Gift Ideas for the Iconic Women in Your Life

They’re strong, unique, adaptable and everything in between. Get them gifts to match.

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Einstein’s Jacket, Remade

We bought Einstein’s original Levi’s Menlo Cossack jacket at auction. And now we’re making the classic Menlo Cossack jacket available in a limited release.

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Male model wearing Levi's.

Want to Make Holiday Shopping Easy? Get Him These Gifts.

This holiday season, we’re making it easy for you.

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Collage of people wearing Levi's.

Cool Gifts Under $50

Shop our edit of gifts that won’t break the bank.

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Old Jeans. New Look.

Give your jeans a personality boost with this easy DIY project.

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Alyssa Coscarelli and Lauren Caruso wearing Levi's denim.

How to Buy a Gift for Your BFF

Do you know your best friend well enough to shop for her? Fashion influencers Alyssa Coscarelli and Lauren Caruso find out.

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How to Accessorize for Winter

Here are 4 ways to make it work

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Advanced Stretch GIF

Putting Advanced Stretch to the Test

We caught up with two NFL stars, a pro BMX rider and a top musician to see how our new Advanced Stretch jeans perform.

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Cozy Up to These Jackets and Coats

They’re softer than your favorite pet.

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Denim on Denim: Winter Refresh

How to pull off double denim when the temperature drops.

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The Star Wars x Levi’s® Collection

To celebrate the Star Wars saga, we created a limited-edition collection.

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You’re About to Learn How to Make a Wallet

A super simple DIY project using old denim.

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3 Ways to Wear Western Shirts

How you can nail this classic style—for him and her.

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Fresh Leaves

Justin Timberlake and Lev's presents Fresh Leaves season 3.

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Collage of People Wearing Jackets, Coats, and Puffers

First Look: Winter Outerwear

With colder weather right around the corner, it’s time to check out the latest in puffers, jackets and coats.

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The Trucker Jacket Explained

Find your Trucker with this helpful breakdown of each fit.

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Fall Back on These Styles

The summer may be officially over but Levi’s® is helping prepare you for the change of seasons with these new October arrivals.

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LEVI’S® TRUCKER JACKET WITH JACQUARD BY GOOGLE

Originally designed for cyclists as part of our Levi’s® Commuter series, this next-gen version features more applications to enhance your everyday experience.

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Not Our First Rodeo

Two modern cowboys on being professional bull riders and their favorite Levi’s® jeans.

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Creative Connections

New York City and Japanese creatives share what fuels their communities.

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How to Master the Art of Layering

Four ways to layer up in style.

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Levi’s® Made & Crafted® x Lily Aldridge

A new unisex capsule collection inspired by Lily’s husband’s Kings of Leon hit, Immortals and its lyrics, “Don’t forget to love.”

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Vintage. For Today.

The ’93 Straight is our latest addition to the 501® collection of fits. Your thrift-store hunt is officially over.

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Collage of Men and Women Wearing Sherpa Trucker Jackets

How to Wear the Sherpa Trucker Jacket

It’s officially Sherpa Trucker Jacket season.

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The Ribcage Jean

They’re our highest high rise yet — and the absolute have-to-have-it jeans of 2019.

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Collage of Women Wearing Styles of Baggy and Loose Jeans

Life After Skinny Jeans

Broaden your denim horizons with these new fits.

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Levi’s® Wellthread x Outerknown

Rooted in sustainability. Driven by innovation. Designed to make a difference.

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The Denim-Lover’s Guide to Corduroy

All the questions you had about this beloved fabric, answered.

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Behind the Design: Leopard Print & Logos

Levi’s® designers let us in on the inspiration behind some of this season’s must-have styles.

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Our Top 8 Levi’s® Jeans for Men

Everything you need to know about our wide range of fits and styles.

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Our Most Popular Women’s Jeans, Explained

A breakdown of our best-selling jeans for women.

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NIKE BY LEVI’S®

Our iconic Levi’s® logo and Nike Swoosh come together to celebrate the power of self-expression.

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Back-to-School Style

Our latest styles, just in time for the kids’ upcoming school year.

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Two Women and a Man Wearing Trucker Jackets Against a Gray Background

3 Ways to Wear a Trucker

How to get the most out of your jean jacket.

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Our New Throwback Logo

Check out our newest logo with a throwback twist.

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Fall Shirts We Love

A roundup of our top shirt picks for this fall.

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New Western-Inspired Originals

How we’re doing western style in 2019.

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Backpack Hang Tags

Some inspiration on how to set your backpack apart with custom hang tags.

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Levi’s® x Hello Kitty®

Two icons. Peak cuteness. Join us in celebrating 45 years of Hello Kitty®.

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How to Make a Cropped Western Shirt

Three easy steps with video tutorial to help you turn your Western top into a crop top.

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Box Tab Style

Get to know our logo of the month.

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LEVI’S® PRESENTS FUTURE FINISH

Advanced laser technology. Next-level customization.

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3 Ways to Style Shorts

Summer has arrived and with it our must haves for the season: shorts. From California grunge to preppy, our resident styling team has some fresh ideas on how to style this seasonal

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The Vintage Fit Trucker Jacket

Inspired by the ‘90s, our new vintage-inspired jean jacket reclaims its status as the essential throwback piece.

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Boy and Girl Wearing Head to Toe White Denim

How to Style White Jeans

Four ways to wear white denim this summer.

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Collage of Women Outdoors in the Summer

What to Wear to Every Outdoor Occasion this Summer

Outfit inspiration for everywhere you're going this season.

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Levi’s® Made & Crafted®

Artful construction. Elevated details. Levi's® by design.

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The Levi’s® Virtual Assistant

Now you can use your Google Home or Amazon Echo for help with your Levi’s® order status, finding jeans and more.

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Collage of People Wearing Vintage Jeans

How to Shop For Vintage Jeans

A guide to finding the perfectly imperfect pair of vintage jeans.

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Levi's I Shape My World Hashtag Text

Meet María Osuda

This modeling agency founder is redefining beauty standards in the Mexican modeling industry.

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Levi’s® x Stranger Things Collection

An exclusive collaboration with your favorite crew from Hawkins.

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What to pack: Kids’ Summer Camp Edition

A guide to packing for the kids’ trip to summer camp.

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Meet Şahika Ercümen

This world record-holding diver overcomes her asthma and empowers others along the way.

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There Is No Wrong

Travel with us to Tokyo for a cultural mashup of style and art.

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Best Summertime DIY Projects

A roundup of our favorite summer-ready how-to tutorials.

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What is Raw Denim?

A beginner’s guide to Levi’s® Shrink-to-Fit denim.

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What to Gift on Father’s Day

Meet Levi’s® collector and dad, Ryota Miyoshi and check out our Father’s Day gift guide.

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How to Accessorize, the Levi’s® Way

We rounded up some of our favorite accessories of the season.

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The New Levi’s® Jeans Guide is Here

Your search for jeans that fit well ends here.

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Levi’s® Engineered Jeans

The ‘99 jean with twisted seams. Back by popular demand.

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A Farewell to Cone Mills White Oak®

After a hundred years of shared history, a long-standing partnership comes to an end.

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Two people against an urban landscape wearing Levi's 501 jeans with a 501 Day banner in the middle

Which 501® Jeans are for You?

A cultural icon. Worn by generations, defining style for decades.

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The Ultimate Levi’s® Heirloom

Celebrating Violet Mutter, an adventurous woman who raised a family through the Great Depression.

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Levi’s® Stylist Stories: May 2019

Learn how to recreate our top warm-weather outfits from our in-house styling team.

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Levi’s® & BEAMS Unveil Spring 2019: The Inside-Out Collection

A collaboration with one of Tokyo’s most influential brands.

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many people wearing 501s against a neutral background

Happy 501® Day!

We are all collaborators.

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What’s Tencel Lyocell?

This Earth Day we’re highlighting Tencel Lyocell — the future of sustainable fashion.

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The Ultimate Desert Party

Join Hailey Bieber, Pyper America and more at the party of the year and get an inside look at our favorite festival-season looks.

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Enter the Fray: Raw-Hem Looks We Love

Four raw-hem looks to try with tips on how to style.

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Collage of Man Wearing Streetwear Inspired Outfit with Close Up of White Sneakers in Final Frame

Jeans & Sneakers: The Perfect Pair

A new range of jeans any sneakerhead would appreciate.

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four women against a white background wearing different lengths of long shorts

3 Reasons To Wear Long Shorts This Summer

Three reasons why you’ll love the shorts of the season.

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How to Wear High-Rise Jeans

We’ve rounded up our favorite ways to wear our favorite rise.

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Hailey Bieber Baldwin on a pink background with different shots of 501 jeans, shorts, and a Hawaiian shirt

Hailey Bieber’s Festival Picks

Model Hailey Bieber shares her top summer-concert styles.

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Justin Timberlake Offers an Insider’s Guide to Memphis

In honor of both the Memphis-inspired collection and the town itself, we asked Justin to give us an insider’s guide to the city.

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Spring Clean Your Closet

It’s time to clean out your closet and make room for new favorites.

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More Reasons to Love Advanced Stretch

More Reasons to Love Advanced Stretch

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Darren Criss’ Evolving Style

Learn more about the actor/musician’s personal style and shop his Levi’s® outfits.

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Made in Japan

Premium fabric and time-honored techniques.

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Levi’s® Wellthread x Outerknown Present Cottonized Hemp

Rooted in sustainability. Driven by innovation. Designed to make a difference.

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Kids’ Looks We Love

Some of the kids’ styles we’ve been loving this season.

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The 501® Slim Taper — a Contemporary Staple

Our 501® Original Fit Jeans get a modern update — with some help from an iconic musician.

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Candice Huffine for Levi’s®

New spring styles as worn by model and creator of Project Start.

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Levi’s® Vintage Clothing Spring/Summer ‘19

This season we pay tribute to the thrillseekers, space explorers and dreamers of 1957.

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The New West Is Here

Here’s a look at the Spring/Summer ‘19 collection from Levi’s® Made & Crafted.

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Lily Aldridge for Levi’s® Made & Crafted® Spring/Summer ‘19

The model is back with another lookbook and an exclusive Q&A for us.

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Staff Picks: Winter Wear

We asked two employees at our San Francisco headquarters what’s currently in their Levi’s® carts — for themselves, of course!

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woman weaving at a loom with pink and white fabric

Mercado Global is Now Available on Levi’s®

These accessories are crafted with centuries-old weaving techniques — and help empower those who make them.

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woman weaving at a loom

Meet the Artisans

Meet the artisan women behind the handmade Guatemalan handbags of Mercado Global.

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Announcing Levi’s® Fan Favorites

Our most-loved denim. Picked by you.

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Levi’s® Stylist Stories: February 2019

An inside look at our styling team’s top monthly picks and how to wear them.

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Levi’s® Stylist Stories: January 2019

Here’s everything our stylists are loving this month and how to wear them.

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4 Fresh Ways to Wear a Logo Hoodie

Nothing says comfort like a hoodie and jeans.

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How to Keep Black Jeans Black

3 easy tricks to make your dark denim last.

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Levi’s® Gifts For Every Person In Your Life

Finding just the right present for loved ones can be tough—so we did it for you.

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Christmas Gifts That Won’t Break The Bank

Inexpensive Christmas gifts that are easy, authentic and smart.

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Levi’s® NBA Collection

The new Levi’s® NBA Collection is here with modern styles and throwback designs.

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How To Pack For Warm-Weather Travel

Featuring summer-inspired looks for winter.

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how to wear a jacket

How to Wear Outerwear

Five ways to step up your outerwear.

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dark and light wash customized trucker jackets against brown wrapping paper

Perfect Gifts for Moms: Customized Trucker Jackets

Give her something personal, stylish and iconic.

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What Marie Claire Editor Julia Gall Is Giving This Christmas

The Accessories Director tells us what she’s most excited about.

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sherpa trucker jackets with NFL patches

What to Wear on Game Day

The Levi’s® NFL Collection is back.

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sports gifts laid down on a gray background

The Ultimate Gifts For Sports Fans

Featuring holiday-ready gear from Levi’s® MLB, NBA and NFL Collections.

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The Levi’s® x Disney Mickey Mouse Lookbook

It’s Mickey Mouse’s 90th birthday. We’re celebrating in style.

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heirloom gifting ideas

Personalize it. Live in it. Pass it down.

How we’re making new memories and passing down old ones this holiday season.

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halloween costume ideas

5 Halloween Costumes You Already Own

A guide to creating last-minute costumes without leaving your closet.

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women wearing overalls in 1918

Happy 100th Birthday, Freedom-Alls

A centennial of our very first product for women — and the first iteration of pants for American women, period.

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man wearing skinny jeans and a man wearing baggy jeans

How To Wear Skinny And Baggy Jeans

A guide to styling two very different fits.

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collage of people wearing western shirts

Fall Refresh: Western Shirts

See how we’ve updated the iconic shirt this season.

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DIY sport stripe jeans

DIY Sport Stripe Jeans

A how-to on creating your own track-inspired jeans.

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What Is Responsible Down?

Learn about the ethically sourced materials we use in our warmest outerwear.

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woman wearing lengthened sherpa

Our Women’s Fall Sherpa Collection

Check out how our designers have embraced sherpa this season.

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two men wearing levi's outerwear

Men’s Fall-to-Winter Outerwear

From classic coats to updated Trucker Jackets, find your ultimate outer layer for the season.

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Levi’s® Stylist Stories: October 2018

Featuring new fall arrivals, like our Down Barstow Puffer Jacket for him and an All-Over Sherpa Trucker Jacket for her.

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Levi’s® x Justin Timberlake Fresh Leaves

Check out our new collection with Justin Timberlake and get a behind-the-scenes look at the design inspiration.

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men wearing denim jackets with denim pants

How to Wear Denim on Denim

Five ways to wear denim head to toe.

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Ask a Levi’s® Designer: Sustainability Edition

Una Murphy, Levi’s® senior innovation designer, talks about what it takes to design more responsibly.

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Inside Levi’s® Customization Studio

Featuring a custom jeans giveaway by Lily Aldridge, Victor Cruz and more.

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Levi’s® Mighty Made

A workwear-inspired collection of heavyweight tees and outerwear.

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Borrowed From The Boys

The menswear-inspired styles you need to for fall.

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BUTTON UP

From classic shirts to plaid flannels, we have all the tops you need for fall.

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Levi’s® Stylist Stories: September 2018

Featuring hand-picked looks from Levi’s® stylists.

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Levi’s® SilverTab Collection

A story about ‘90s counterculture style redesigned for today.

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Our Favorite London Looks

A collection of unique styles brought together by music.

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vintage Levi's jeans

Vintage-Inspired Jeans

Featuring our super-popular Wedgie Fits and Mom Jeans.

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Levi’s® Lot No. 1 Jeans: Made To Order

Featuring our most premium expression of personalized style yet.

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Levi’s® Music Project x Snoop Dogg

Behind the scenes of the ultimate youth masterclass in music production and business.

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4 Ways To Wear Hoodies This Fall

A guide to our favorite Levi’s® hoodie looks for the season.

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Levi’s® Workwear Fall 2018

A collection that’s inspired by our history and built to be tough.

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Tapered Jeans

The definitive guide to wearing tapered jeans.

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The Corduroy Comeback

A tried and true classic, as worn by a new generation.

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Cropped Wide-Leg Cords

Learn how to style this hot new fit and mix corduroy into your look.

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Lily Aldridge for Levi’s® Made & Crafted® Fall/Winter ‘18

The supermodel and Levi’s® ambassador gives us the lowdown on her style and her favorites from our new collection.

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Levi’s® Authorized Vintage

An interview with our merchandiser on how we’re resurfacing vintage pieces for today’s wearers.

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Levi’s® Plus: New Styles for Fall

Featuring denim you’ll live in, lightweight jackets and more.

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Staff Pick: 541 Athletic Taper

An insider’s opinion on our bestselling men’s tapered jean.

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Levi’s® Stylist Stories: August 2018

Featuring graphic tees, vintage-inspired jackets and more.

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Key Back-to-School Looks

Our top picks for the next school year and how to style them.

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501® Original Updates

Introducing the new 501® Original Cropped jean and a range of cool finishes for the iconic 501® Original series.

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Staff Pick: High-Rise Jeans

Learn why the ladies at our headquarters can’t get enough of our figure-flattering, high-rise fits.

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United by the Beat With ADOY

Meet the electronic band from our Fall/Winter 2018 campaign whose songs have traveled the globe.

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United by the Beat With The Big Moon

The four-part, London-based band from our latest campaign is traveling the world one stage at a time.

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United by the Beat with Kid Fresino

Meet the artist from our Fall/Winter campaign who’s taking Japanese hip hop to the global stage.

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United by the Beat With Rejjie Snow

Music has no boundaries — and this Dublin-based hip-hop artist from our Fall/Winter 2018 campaign proves it.

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United by the Beat With Jamie Isaac

Music brings us closer together. This South London-based singer from our Fall/Winter 2018 Campaign shows us how.

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How To Wear High Water Jeans

Introducing our newest high rise. Now with extra attitude.

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United by the Beat with Lexie Liu

Here’s how the Shanghai-based singer/songwriter from our Fall/Winter campaign finds her global connection.

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Levi’s® Stylist Stories: July 2018

Featuring hand-picked trends from Levi’s® stylists.

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Just In: 724 High-Rise Straight Jeans

Your favorite high rise, now with a straight leg.

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Levi’s® Made & Crafted® x POGGYTHEMAN

An inside look at our latest collaboration and the inspiration behind it.

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4 Ways To Do Logos

Logos have been a key part of fashion for decades, from streetwear labels to high-fashion brands and exclusive collaborations that blend the two.

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What To Wear To A Summer Concert

A guide to outdoor event outfits.

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What to Wear to a Baseball Game

Featuring the latest styles from our MLB Collection.

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How To Wear Hawaiian Prints

A guide to wearing the ultimate summer print.

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How to Wear Denim Head to Toe

An update to our favorite way of wearing denim (plus four looks to copy).

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Customized Wedding Party Gift Ideas, The Levi’s® Way

Say goodbye to matching robes and personalized wedding flasks.

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Effortless Summer Looks

TZR editors share the pieces they’ll be living in all season.

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Everything You Need to Know About Better Cotton

How a simple crop can affect the way we shop, dress and think about the environment.

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The New Levi’s® x Jordan Collection

A close-up look at our limited-edition sneakers and jackets.

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Brooklyn Beckham Launches New Levi’s® Tailor Shop

See how we celebrated the opening at the new Nordstrom Men’s store.

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All About Graphics

See why these graphic t-shirts are an instant favorite.

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Levi’s® 2018 Pride Collection

The perfect way to show your pride this month.

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Levi’s® x Supreme

A counter-culture collaboration.

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Creating an Icon From Back to Front

A look at the classics from our favorite point of view.

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501® Day Around The Globe

Celebrating the jean that started it all.

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Levi’s® x Karla Collection

Our collaboration with renowned stylist Karla Welch is here — but only in limited supply.

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Behind Levi’s® x Karla’s 501® Day Collab

We sit down with Karla Welch, renowned stylist and founder of xkarla, to chat about her exclusive collection with Levi’s®.

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How to Wear 501® Original Jeans

Learn how to suit your style with our most iconic denim pieces.

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Sneak Peek: Levi’s® x Karla

Get a first look at our limited-edition pieces created with Karla Welch, renowned stylist.

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DIY With Renowned Stylist Karla Welch

These five videos will teach you how to customize your 501® jeans.

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The History Behind Button Your Fly

Hint: it involves Spike Lee.

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The Inspiration Behind Our 501® Day Collection

See how our designers reinvent an icon year after year.

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Sabina Socol’s Levi’s® Made & Crafted® Favorites

French it girl styles her Levi’s® picks with Parisian flair.

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How To Crop Your Denim Jacket

Learn how to update your denim jacket with raw-edge hems.

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How to Crop Your Jeans

Learn how to cut your Levi’s® jeans and leave them with a raw edge.

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How to Turn Jeans Into Cut-Offs

Learn how to chop your Levi’s® jeans into shorts.

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Acid Wash Is Here

Four styles that will get you ready for the return of the ‘80s.

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What Is Better Cotton?

How responsibly grown crops benefit the environment and farmers.

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Levi’s® Festival Season Kickoff

See how we celebrated (and who we celebrated with) in the desert.

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Color Theory

Refreshing ways to wear some of your favorite pieces this season.

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Satisfy Your Spring Fever With Fresh Fits

Dip into the women’s fits trending this season.

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Behind the Scenes of Levi’s® Made & Crafted®

Meet one of our design directors, and see how this collection comes to life every season.

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The 720 High-Rise Super Skinny

Your favorite high rise now has a skinnier leg (plus more reasons to love this fit).

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How to Tie-Dye T-Shirts

Three steps to take your basic tee to the next level.

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Levi’s® Workwear

Field-tested, extra strong and comfortable workwear built for today’s working man.

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Rachel Zoe’s Spring Picks

Including the 721 High-Rise Skinny and the Altered Zip Trucker Jacket.

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Levi’s® Skateboarding

Featuring the new 501® Original for skate.

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Levi’s® MLB® Collection

Baseball is back and so is our MLB collection, with updated Trucker Jackets, Club Coats, hoodies and more.

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The Longevity of Levis® Jeans

Watch our latest Live in Levi’s® story, directed by Mark and Jay Duplass.

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Levi’s® Vintage Clothing

This season, Levi’s® Vintage Clothing celebrates how American culture was absorbed, reflected and reinterpreted by the rockers and rude boys of Jamaica in the late 1970s.

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How We Make Jeans with Less Water

Everything you need to know about Levi’s® Water® products.

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Levi’s® Made & Crafted® Spring/Summer 2018

Our latest designs, rooted in artful construction and elevated details.

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Engineered for movement. Optimized for the city.

Our high-tech collection designed to keep up with the urban lifestyle.

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Jasilyn: Activist of the Land

"Jasilyn: Activist of the Land” tells the story of a young Lakota woman who found purpose fighting for her people through environmental activism.

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Number 6

“Number 6,” one of four #IShapeMyWorld films, checks in on football player and viral sensation Sam Gordon who has been breaking the mold (and tackles) for years.

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She’s Revolutionary

“She’s Revolutionary,” one of four films sponsored by Levi’s® and Girlgaze, tells the story of the woman who launched the #MeToo movement.

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Drum As You Are

“Drum As You Are,” one of four #IShapeMyWorld films, explores the work of Mona Tavakoli at Rock n’ Roll Camp For Girls Los Angeles.

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Reshaping The World

In partnership with Girlgaze, we’ve sponsored four short, female-directed films about authentic, boundary-breaking women who shape our world.

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Our Coveted Wedgie Jeans

The hip-hugging, vintage-inspired jeans you can’t get enough of. Plus, we’re introducing a new fit this season.

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Happy Birthday, Levi Strauss!

Today we celebrate the man who invented the blue jean.

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The Definitive Guide to Denim Care

Three easy steps to giving your jeans a long life.

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Levi’s® x Just Don

Game on. We teamed up with high-end streetwear brand Just Don to create an NBA-inspired collection.

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Looks We’re Loving for February

Essentials for now and for months to come.

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A Collaboration Where Classic Meets Modern

Discover what happens when Levi’s® Made & Crafted® and renowned stylist Josh Peskowitz get creative with Japanese cottons.

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Levi’s® Sta-Prest® Returns

The original wrinkle-free pant gets a new crease on life.

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Modern Streetwear Inspired by ‘80s Sportswear

Our collection of Sportswear logo tops continues our century-plus connection with athletics.

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True Romance

Real-life couples from Levi’s® HQ in San Francisco share their real-life love stories.

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High Tech Performance

The Levi’s® Commuter Trucker Jacket with Jacquard by Google is the ultimate in connected apparel.

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Silvertab is Back

Levi’s® lets loose with a revival of our biggest fits from the ‘90s.

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The Playlist

Here’s some tracks from around the world to help get your party started.  

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The Present Is Female

Profiles of pioneering women who are breaking boundaries in their fields.

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How to Cuff Your Jeans

Roll the perfect cuff, from deep cuffs and double rolls to skinny cuffs and more.

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The Levi’s® Active Collection

A new collection of super-comfortable, interchangeable pieces for living life on the go.

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The 20 Pieces You Need This Spring

With spring approaching fast (not fast enough!), we identified the best styles from our new collection to help you build a season of outfits with just 20 pieces.

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The Baggier, The Better

Check out our new ‘90s-inspired baggy collection, and learn how to style it.

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Introducing Levi’s® Authorized Vintage Collection

Levi’s® Authorized Vintage, a collection of pre-worn Levi’s® denim.

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Levi’s® x Jordan

Check out our limited-edition Trucker Jacket and Jordan IV denim sneakers.

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The Allure of Lurex

Bright holiday style without all the red and green.

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Levi’s® at the Museum of Modern Art

A pair of 1947 501® Jeans gets the spotlight in MoMA’s fashion exhibit.

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A Conversation with Ty Montgomery

Green Bay’s running back gives us a look at his style off the field, who he’d like to race and why he lives in the 541 Athletic Fit.

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Make It Personal

‘Tis the season to turn up the cheer. Here’s how to make the Trucker Jacket this year’s most personalized gift.

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How to Wear Tapered Jeans

To showcase our tapered jeans for men, we teamed up with streetwear blog Highbsnobiety and menswear stylist Lawrence Schlossman for a lifestyle shoot in NYC.

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Levi’s® x I Am That Girl

A conversation between I Am That GIrl founder, Alexis Jones and Levi’s® CMO, Jen Sey on the importance of authentic self expression.

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Curve Appeal

A conversation with photographer and author, Kava Gorna, on her two favorite things: denim and photography.

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Welcome to The Lab

Stretch, stain and sew. This is where great things get started. Here’s an inside look at what goes on at Levi’s® Eureka Innovation Lab.

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How To Style Tapered Jeans

Josh Peskowitz, the renowned stylist and former Bloomingdales’ fashion director—and co-owner of menswear store, Magasin—shares his style ethos.

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Creating the Future: Inside Levi’s® Design

Inside the mind of Levi's® SVP of Design, Jonathan Cheung, and his views on the importance of evolution in design.

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Levi’s® Eureka Innovation Lab Innovator

Our Lab leader and fabric expert has been on the cutting edge of the denim industry for more than three decades. See his story.

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A Head-to-Toe Guide to NYC

We talked with Nicky Deam, Editorial Director at The Zoe Report, to give you a rundown of her must-have ensembles for all occasions when hitting the streets of NYC.

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