History of Levi’s®

17 Stories

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From The Archives: That California Lifestyle

We rummage through our past to show you our oldest, rarest, and coolest pieces.

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There Isn’t a Yesterday to Return to, Only a Tomorrow to Resolve

Senior Merchandising Planner Joel Massiah on our moment of pain and where we go from here.

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Why ‘Not Being Racist’ is Not Enough

This essay by Charis Marquez, VP of Sales & Executive Sponsor of our Black Employee Resource Group, addresses the pain in our community and what we're doing to address it.

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We Must Do Better

Levi’s® Executives Reflect on Race, George Floyd and Where We Go From Here

A Q&A with Jen Sey, Levi’s CMO and Charis Marquez, Levi’s VP Sales.

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Portraits of Levi's employees wearing tees customized for Black History Month.

Levi’s® Employees Respond: How Has Knowing Your History Helped You Shape the World?

10 Levi’s® employees respond: How has knowing your history helped you shape the world?

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Collage of Levi's employees.

Levi’s® Employees Respond: Is Black History Month Still Relevant?

10 Levi’s®employees respond: Is Black History Month still relevant?

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Black Levi's employees posing in customized t-shirts for Black History Month.

Levi’s® Employees Respond: What Does Black History Month Mean to You?

10 Levi’s® employees reflect on the significance of Black History Month.

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Soapbox Derby of ’75

For Spring/Summer 2020, Levi’s® Vintage Clothing celebrates the birth of SFMOMA and the Bay Area artists of 1975.

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Einstein’s Jacket, Remade

We bought Einstein’s original Levi’s Menlo Cossack jacket at auction. And now we’re making the classic Menlo Cossack jacket available in a limited release.

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Not Our First Rodeo

Two modern cowboys on being professional bull riders and their favorite Levi’s® jeans.

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Our New Throwback Logo

Check out our newest logo with a throwback twist.

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Levi’s® Engineered Jeans

The ‘99 jean with twisted seams. Back by popular demand.

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A Farewell to Cone Mills White Oak®

After a hundred years of shared history, a long-standing partnership comes to an end.

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The Ultimate Levi’s® Heirloom

Celebrating Violet Mutter, an adventurous woman who raised a family through the Great Depression.

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Born Out West

A brief history of the birth of the blue jean in the American West.

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many people wearing 501s against a neutral background

Happy 501® Day!

We are all collaborators.

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The It-Jeans of the 1960s

How jeans of the 1960s became the iconic styles we love today.

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