May 2021 LEVI’S® 501® ORIGINALS: NAOMI OSAKA Tennis extraordinaire, and “the people’s champion” Naomi Osaka on forging your own path and her first memories of Levi’s® 501®s.
May 2021 Levi’s® 501® Originals Seven individuals defining this era in history, in the Levi’s® 501®. Quality never goes out of style.
May 2021 From Brando to WoodStock If there’s one thing that the ’50s and ’60s illustrated clearly, it’s that the 501® is a constant.
May 2021 Past is Prologue: The Levi’s® 501® and the 1990s While the 501® achieved its iconic status decades before, no era’s style was defined by the 501® quite like the 1990s.
May 2021 Streamlined and DIY in the 1970s and ‘80s This was the era of DIY, do what you want, perfection through imperfection. It was finding a beat up pair of 501®s at the flea market and slashing them up.
May 2021 Levi’s® 501 Originals: Through the Decades: 1950s – 1990s A journey through the History of the 501®.
May 2020 Make Some History In the spirit of customization, we're celebrating 501® Day with a few of our favorite denim DIYs.
May 2020 Celebrating the 501® Original These work pants are what we now call blue jeans, the 501® Original, and every year on May 20th we celebrate their invention.
April 2020 Rosalie Fish is Running to End Violence Against Indigenous Women Indigenous women suffer violence at an unconscionable rate. Rosalie Fish runs to bring awareness to the issue, push for change, and ensure they be remembered.
March 2020 Celebrating International Women’s Day Celebrating the extraordinary women who move our world forward.
February 2020 LEVI’S® MADE & CRAFTED® SPRING/SUMMER 2020 We created Levi’s® Made & Crafted® to reimagine Levi’s® classics in a contemporary way, using the best materials and construction techniques available.
January 2020 Soapbox Derby of ’75 For Spring/Summer 2020, Levi’s® Vintage Clothing celebrates the birth of SFMOMA and the Bay Area artists of 1975.
November 2019 Putting Advanced Stretch to the Test We caught up with two NFL stars, a pro BMX rider and a top musician to see how our new Advanced Stretch jeans perform.
September 2019 LEVI’S® TRUCKER JACKET WITH JACQUARD™ BY GOOGLE Originally designed for cyclists as part of our Levi’s® Commuter™ series, this next-gen version features more applications to enhance your everyday experience.
September 2019 Creative Connections New York City and Japanese creatives share what fuels their communities.
September 2019 Levi’s® Made & Crafted® x Lily Aldridge A new unisex capsule collection inspired by Lily’s husband’s Kings of Leon hit, Immortals and its lyrics, “Don’t forget to love.”
August 2019 Levi’s® x Hello Kitty® Two icons. Peak cuteness. Join us in celebrating 45 years of Hello Kitty®.
July 2019 Meet María Osuda This modeling agency founder is redefining beauty standards in the Mexican modeling industry.
June 2019 Meet Şahika Ercümen This world record-holding diver overcomes her asthma and empowers others along the way.
June 2019 Levi’s® Pride 2019 Collection An in-depth look at our latest collection — it’s cut-offs, ringer tees, sling bags, rainbows and more.
May 2019 Which 501® Jeans are for You? A cultural icon. Worn by generations, defining style for decades.
April 2019 Justin Timberlake Offers an Insider’s Guide to Memphis In honor of both the Memphis-inspired collection and the town itself, we asked Justin to give us an insider’s guide to the city.
March 2019 Levi’s® Wellthread™ x Outerknown Present Cottonized Hemp Rooted in sustainability. Driven by innovation. Designed to make a difference.
March 2019 Levi’s® x Peanuts® Collection Two icons come together (again) — and this time the whole gang is here.
February 2019 Levi’s® Vintage Clothing Spring/Summer ‘19 This season we pay tribute to the thrillseekers, space explorers and dreamers of 1957.
February 2019 The New West Is Here Here’s a look at the Spring/Summer ‘19 collection from Levi’s® Made & Crafted.
February 2019 Lily Aldridge for Levi’s® Made & Crafted® Spring/Summer ‘19 The model is back with another lookbook and an exclusive Q&A for us.
July 2018 United by the Beat With ADOY Meet the electronic band from our Fall/Winter 2018 campaign whose songs have traveled the globe.
July 2018 United by the Beat With The Big Moon The four-part, London-based band from our latest campaign is traveling the world one stage at a time.
July 2018 United by the Beat with Kid Fresino Meet the artist from our Fall/Winter campaign who’s taking Japanese hip hop to the global stage.
July 2018 United by the Beat With Rejjie Snow Music has no boundaries — and this Dublin-based hip-hop artist from our Fall/Winter 2018 campaign proves it.
July 2018 United by the Beat With Jamie Isaac Music brings us closer together. This South London-based singer from our Fall/Winter 2018 Campaign shows us how.
July 2018 United by the Beat with Lexie Liu Here’s how the Shanghai-based singer/songwriter from our Fall/Winter campaign finds her global connection.
May 2018 Levi’s® x Karla Collection Our collaboration with renowned stylist Karla Welch is here — but only in limited supply.
May 2018 Behind Levi’s® x Karla’s 501® Day Collab We sit down with Karla Welch, renowned stylist and founder of xkarla, to chat about her exclusive collection with Levi’s®.
May 2018 How to Wear 501® Original Jeans Learn how to suit your style with our most iconic denim pieces.
May 2018 Sneak Peek: Levi’s® x Karla Get a first look at our limited-edition pieces created with Karla Welch, renowned stylist.
May 2018 DIY With Renowned Stylist Karla Welch These five videos will teach you how to customize your 501® jeans.
May 2018 The Inspiration Behind Our 501® Day Collection See how our designers reinvent an icon year after year.
March 2018 Jasilyn: Activist of the Land "Jasilyn: Activist of the Land” tells the story of a young Lakota woman who found purpose fighting for her people through environmental activism.
March 2018 Number 6 “Number 6,” one of four #IShapeMyWorld films, checks in on football player and viral sensation Sam Gordon who has been breaking the mold (and tackles) for years.
March 2018 She’s Revolutionary “She’s Revolutionary,” one of four films sponsored by Levi’s® and Girlgaze, tells the story of the woman who launched the #MeToo movement.
March 2018 Drum As You Are “Drum As You Are,” one of four #IShapeMyWorld films, explores the work of Mona Tavakoli at Rock n’ Roll Camp For Girls Los Angeles.
March 2018 Reshaping The World In partnership with Girlgaze, we’ve sponsored four short, female-directed films about authentic, boundary-breaking women who shape our world.