Campaigns

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501® Day Live Lineup

Live performances, special guests and big surprises. Coming May 20th.

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Use Your Voice

In alliance with Self Evident Truths, Levi's® presents Pride 2020.

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Make Some History

In the spirit of customization, we're celebrating 501® Day with a few of our favorite denim DIYs.

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Celebrating the 501® Original

These work pants are what we now call blue jeans, the 501® Original, and every year on May 20th we celebrate their invention.

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Rosalie Fish is Running to End Violence Against Indigenous Women

Indigenous women suffer violence at an unconscionable rate. Rosalie Fish runs to bring awareness to the issue, push for change, and ensure they be remembered.

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In Episode 2 of “The 2020 Project,” Visual Artist Shikeith Uses His Work to Elicit Political Change

The next generation can’t be contained, according to multidisciplinary artist Shikeith Cathey.

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Celebrating International Women’s Day

Celebrating the extraordinary women who move our world forward.

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She Chose Another Story

Melis Alphan | Journalist and Author

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She Turned the Tables

Jekka | Music Producer

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She’s Rewriting the Code

Joy Buolamwini | Computer Scientist and A.I. Researcher

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She Did It Anyway

Myriah Marquez | Skater and Mentor

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LEVI’S® MADE & CRAFTED® SPRING/SUMMER 2020

We created Levi’s® Made & Crafted® to reimagine Levi’s® classics in a contemporary way, using the best materials and construction techniques available.

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Soapbox Derby of ’75

For Spring/Summer 2020, Levi’s® Vintage Clothing celebrates the birth of SFMOMA and the Bay Area artists of 1975.

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The 2020 Project header.

Levi’s​® Partners with Vice on the “The 2020 Project” Docu-Series

From immigration to equality, young people are using their voices to drive action. Leading in to the 2020 election, VICE and Yara Shahidi are exploring the issues that matter most.

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Putting Advanced Stretch to the Test

We caught up with two NFL stars, a pro BMX rider and a top musician to see how our new Advanced Stretch jeans perform.

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Fresh Leaves

Justin Timberlake and Lev's presents Fresh Leaves season 3.

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LEVI’S® TRUCKER JACKET WITH JACQUARD BY GOOGLE

Originally designed for cyclists as part of our Levi’s® Commuter series, this next-gen version features more applications to enhance your everyday experience.

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Creative Connections

New York City and Japanese creatives share what fuels their communities.

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Levi’s® Made & Crafted® x Lily Aldridge

A new unisex capsule collection inspired by Lily’s husband’s Kings of Leon hit, Immortals and its lyrics, “Don’t forget to love.”

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Levi’s® x Hello Kitty®

Two icons. Peak cuteness. Join us in celebrating 45 years of Hello Kitty®.

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Levi’s® Made & Crafted®

Artful construction. Elevated details. Levi's® by design.

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Meet María Osuda

This modeling agency founder is redefining beauty standards in the Mexican modeling industry.

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Meet Şahika Ercümen

This world record-holding diver overcomes her asthma and empowers others along the way.

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Levi’s® Pride 2019 Collection

An in-depth look at our latest collection — it’s cut-offs, ringer tees, sling bags, rainbows and more.

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Proud. Together.

This year we celebrate your chosen family.

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Levi’s® Engineered Jeans

The ‘99 jean with twisted seams. Back by popular demand.

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Which 501® Jeans are for You?

A cultural icon. Worn by generations, defining style for decades.

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Happy 501® Day!

We are all collaborators.

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Hailey Bieber Baldwin on a pink background with different shots of 501 jeans, shorts, and a Hawaiian shirt

Hailey Bieber’s Festival Picks

Model Hailey Bieber shares her top summer-concert styles.

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Justin Timberlake Offers an Insider’s Guide to Memphis

In honor of both the Memphis-inspired collection and the town itself, we asked Justin to give us an insider’s guide to the city.

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Made in Japan

Premium fabric and time-honored techniques.

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Levi’s® Wellthread x Outerknown Present Cottonized Hemp

Rooted in sustainability. Driven by innovation. Designed to make a difference.

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Levi’s® x Peanuts® Collection

Two icons come together (again) — and this time the whole gang is here.

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Levi’s® Vintage Clothing Spring/Summer ‘19

This season we pay tribute to the thrillseekers, space explorers and dreamers of 1957.

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The New West Is Here

Here’s a look at the Spring/Summer ‘19 collection from Levi’s® Made & Crafted.

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Lily Aldridge for Levi’s® Made & Crafted® Spring/Summer ‘19

The model is back with another lookbook and an exclusive Q&A for us.

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Lily Aldridge for Levi’s® Made & Crafted® Fall/Winter ‘18

The supermodel and Levi’s® ambassador gives us the lowdown on her style and her favorites from our new collection.

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United by the Beat With ADOY

Meet the electronic band from our Fall/Winter 2018 campaign whose songs have traveled the globe.

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United by the Beat With The Big Moon

The four-part, London-based band from our latest campaign is traveling the world one stage at a time.

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United by the Beat with Kid Fresino

Meet the artist from our Fall/Winter campaign who’s taking Japanese hip hop to the global stage.

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United by the Beat With Rejjie Snow

Music has no boundaries — and this Dublin-based hip-hop artist from our Fall/Winter 2018 campaign proves it.

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United by the Beat With Jamie Isaac

Music brings us closer together. This South London-based singer from our Fall/Winter 2018 Campaign shows us how.

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United by the Beat with Lexie Liu

Here’s how the Shanghai-based singer/songwriter from our Fall/Winter campaign finds her global connection.

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501® Day Around The Globe

Celebrating the jean that started it all.

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Levi’s® x Karla Collection

Our collaboration with renowned stylist Karla Welch is here — but only in limited supply.

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Behind Levi’s® x Karla’s 501® Day Collab

We sit down with Karla Welch, renowned stylist and founder of xkarla, to chat about her exclusive collection with Levi’s®.

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How to Wear 501® Original Jeans

Learn how to suit your style with our most iconic denim pieces.

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Sneak Peek: Levi’s® x Karla

Get a first look at our limited-edition pieces created with Karla Welch, renowned stylist.

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DIY With Renowned Stylist Karla Welch

These five videos will teach you how to customize your 501® jeans.

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The History Behind Button Your Fly

Hint: it involves Spike Lee.

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The Inspiration Behind Our 501® Day Collection

See how our designers reinvent an icon year after year.

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Sabina Socol’s Levi’s® Made & Crafted® Favorites

French it girl styles her Levi’s® picks with Parisian flair.

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Behind the Scenes of Levi’s® Made & Crafted®

Meet one of our design directors, and see how this collection comes to life every season.

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Levi’s® Made & Crafted® Spring/Summer 2018

Our latest designs, rooted in artful construction and elevated details.

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Jasilyn: Activist of the Land

"Jasilyn: Activist of the Land” tells the story of a young Lakota woman who found purpose fighting for her people through environmental activism.

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Number 6

“Number 6,” one of four #IShapeMyWorld films, checks in on football player and viral sensation Sam Gordon who has been breaking the mold (and tackles) for years.

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She’s Revolutionary

“She’s Revolutionary,” one of four films sponsored by Levi’s® and Girlgaze, tells the story of the woman who launched the #MeToo movement.

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Drum As You Are

“Drum As You Are,” one of four #IShapeMyWorld films, explores the work of Mona Tavakoli at Rock n’ Roll Camp For Girls Los Angeles.

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Reshaping The World

In partnership with Girlgaze, we’ve sponsored four short, female-directed films about authentic, boundary-breaking women who shape our world.

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