Welcome to The Lab
Opened in 2013, Levi’s® Eureka Innovation Lab—our high-tech research and development facility—is where great things get made. And dyed. And lasered. And stretched. This is where Bart Sights and his team think big. It’s where newness is tried and tested before hitting the market. And now we’re giving you a quick look so you can see what really goes on behind the seams here at Levi’s®.