What would a music festival be without Levi’s® denim? Probably not a very good one. From coast to coast, show after show, Levi’s® jeans,shorts, and Trucker Jackets have long been synonymous with festival style. So, it makes sense that when April rolls around and the neon spires of festival season rise in the desert, Levi’s® would throw a party to top all others. Get an insider’s view as we walk you through.
LEFT: Victor Cruz, Karrueche Tran | RIGHT: Joan Smalls, Maeve Reilly
Step past black gothic doors into the Sands Hotel and Spa in Indian Wells, California — a quick 15-minute drive from Empire Polo Club. Inside, a pink-walled paradise of palms, cabanas and clear blue water. It’s day one, DJ Yaeji is mixing on a stage set at the center of the pool and the party is in full effect.
Enter the epicenter of all things customization, The Levi’s® Tailor Shop, where celebrities
and influencers float around in their own customized Levi’s® creations. In true festival fashion, the space is decked out with a tie-dyeing booth, live embroidery and a silk-screening hub where guests stamp out personalized logo t-shirts.
Here are some of our favorite Tailor Shop looks from the weekend.
Emily Ratajkowski mingles among friends in her bright white Vintage Levi’s® jeans worn with mix-and-match animal prints.
Pyper America in her custom white and indigo Levi’s® 501® Shorts worn with western-inspired boots and bold top.
Aquaria wearing embroidered Levi’s® 501® Shorts with a classic white tee and Banana Sling.
Luka Sabbat takes in the scene in his customized Levi’s® 501® Originals worn with a vintage-inspired shirt.
Candice Huffine wears a cropped tie-dye logo tee with cut-off jean shorts and a scrunchie for an anklet.
Ashley Weston makes her rounds in an oversized Trucker Jacket worn with big hoop earrings, cargo utility pants and fishnets.
Darren Criss goes big in pattern-on-pattern while Snoop Dogg keeps the party vibes flowing from the DJ booth.
Hailey Bieber pushes the style envelope in head-to-toe denim cuffed and cropped in all the right places, high tops and chunky accessories.
We hope we inspired you to get festival-ready. Create your own festival look with our newest arrivals and online customization shop.