INTRODUCING

The Stay Loose

July 13, 2020

Jeans and chinos made with water-saving Cottonized Hemp and sustainably grown cotton.

As the name suggests, our new Stay Loose is slouchy and relaxed all the way down to its stacked ankle. Available in denim and chino, you can wear them with pretty much anything and anywhere.

Stay Loose Jeans are made with super-soft Cottonized Hemp. We love hemp because it needs less water and less pesticides to grow than cotton. Unfortunately, its natural texture is pretty rough. That’s why we worked with specialists to find a way to “cottonize” its hand-feel. Now you can wear conscious clothing without sacrificing comfort or style.

GOOD. CLEAN. COTTON.

When we can’t use hemp, we rely on sustainably farmed cotton. That’s what you’ll find in our Stay Loose XX Chino. It’s super-soft and grown with less water and less harmful chemicals, bettering the health of the farmers and the planet. And since they’re Levi’s®, they’re packed with versatility, durability and of course, style.

Ready to loosen up your look? Shop all Stay Loose styles (and High Loose for her) online. Whatever you choose, we want to see how you sustainably #LiveInLevis — join the conversation on social and stay tuned here for more news on how we’re making things better.

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