The Allure of Lurex

January 10, 2018

Take a look at the latest styles on Levi.com, and you’ll notice a bit of sparkle—all thanks to Lurex fabric. What sounds like a Dr. Seuss character is actually one of the quickest-growing trends we’ve seen in fashion weeks around the world. Plus, it’s becoming our favorite detail to spice up any wardrobe, especially around the holidays.

 

Lurex is created when a metallic layer—gold, silver or aluminum, for instance—is melded around a yarn to make it shine. Basically, it’s the make of standard knit fabrics with an added layer of shimmer on top—and it’s just as soft as the sweaters, tees and skirts you’d normally wear.

This fabric made its debut sometime around the 1960s—think “Catwoman”—but it really gained popularity two decades later, during the glitz and glamour of the ‘80s. “We were inspired by a lot of that era of styling for this season,” says Laura Treinen, Levi’s® women’s knits designer. “Lurex really helped tell the story. We sprinkled this into the line in some of our more fashion-forward knit styles. I was most excited to add lurex into our sweaters, especially our multi-color black lurex sweater.”

 

Laura says she’s been seeing hints of lurex in spring and summer runway shows, making it an all-seasons look. We love it even more for the holidays an easy means of looking festive without going full red-and-green. Check out some of our favorite lurex looks—from skirts that sparkle to cozy sweaters to warm up in. (Hint: All of them look amazing with denim.)

Lurex really helped tell the story. We sprinkled this into the line in some of our more fashion-forward knit styles. I was most excited to add lurex into our sweaters, especially our multi-color black lurex sweater.

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