Levi's® Pride 2019

Proud. Together.

Campaigns
June 2019

a photo of a group of people with rainbow colors layered over the topa photo of a group of people with rainbow colors layered over the top

Father. Brother. Drag Mother. Sister. Mentor. Friend. Your chosen family is anyone and everyone you want it to be. This year, we created a Pride collection to celebrate togetherness and finding your people. Along the way, we enlisted a skate club, a dance collective and Oakland’s own hardcore band the Younger Lovers to help show that no matter how different others make you feel, you belong.

MEET THE SKATERS

The hyper-masculine skateboarding culture is changing for the better with the help of the Bay Area Queer Skate Movement, which offers up a safe haven for LGBTQ+ skaters and artists to feel empowered and be themselves.

A photo of someone holding a skateboard and a group of shot of three individuals with one holding a dog

MEET THE DANCERS

For the Global Street Dance Collective, dance is a growing movement that brings together individual aspirations and community support. They incorporate artistry and activism into their dance, giving a voice to those who are silenced.

a portrait shot of one of the dancers and a photo of all of the dancers
a photo of two people holding handsa photo of two people holding hands

“THERE’S SOMETHING SO MAGICAL ABOUT BEING WITH PEOPLE WHO JUST ACCEPT YOU FOR WHO YOU ARE.”

— Jessica, Global Street Dance Collective

MEET THE BAND

The Young Lovers found a way to break through the punk scene and spread their message of acceptance by supporting each other. With their help, there's a new generation of LGBTQ+ bands popping up in the hardcore and punk scenes. 

a band

100% of net proceeds from our Pride collection go to OutRight Action International, working to advance human rights for LGBTQ+ people all over the world.