New Western-Inspired Originals

August 8, 2019

With our heritage deeply rooted in the American West, we’re always reinventing the iconic western wear that started it all. From 501® jeans worn by Gold Rush miners to the Lady Levi’s® seen at dude ranches of the 1930s – our western pieces have defined authentic American style. This season, we’ve reimagined western classics with made-for-today details and shapes, so sit back and get inspired.

Modern Cowgirl

Go all-out in rhinestones with our embellished Ribcage Jeans and matching Trucker Jacket. We took now-kitschy ‘80s-inspired western details and created a fun pattern on a broken-in finish. But for those not sure about the head-to-toe look, try wearing the Ribcage Jeans with a white t-shirt. It’s a little more casual and approachable. Plus, it’s an easy way to start incorporating embellishment into your wardrobe.

Urban Western

If you’re into a more subtle look, try pairing dark-wash skinny jeans with a black fringe-adorned Western Shirt. Layer a turtleneck under the shirt for a modern feel. Finish it off with street-wear inspired sneakers for an urban-meets-western vibe.

The Little Things

It’s all in the details. Add a bandana to your outfit for an instant dose of country. Tie this western wardrobe staple around your neck, around your wrist or wear it as a headscarf. The options are endless.

In Bloom

We love the contrast of a feminine floral print jumpsuit with an oversized Trucker Jacket. To get that quintessential western look, throw on a pair of white cowboy boots. They strike the perfect balance.


Looking for more style inspiration? Check out our Off The Cuff: Style Tips section and our new men’s arrivals and new women’s arrivals. Show us how you wear western-inspired styles by tagging @levis and #liveinlevis.


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