Levi’s® x Starter

Campaigns
May 2024

Levi’s® x StarterLevi’s® x Starter

Levi’s® and Starter team up for the first time to bring together two beloved icons. The new collaboration fuses a classic Levi’s® Trucker Jacket with Starter’s iconic satin team jacket of the ‘80s and ‘90s. Founded in 1971, the premium athletic brand championed the intersection of sports gear with popular culture. Levi’s® x Starter strikes a balance of each brand’s icons.

The jackets are based on the oversized Levi’s® Silver Tab Trucker and incorporate Starter’s classic satin nylon fabric and signature striped elastic on cuff & waistband. Each jacket features an embroidered ‘80s or ‘90s era team logo on front left pocket, from one twelve legendary sports franchises including the Boston Celtics, New York Knicks, Chicago Bulls, Los Angeles Lakers, Golden State Warriors, San Francisco 49ers, Dallas Cowboys, Las Vegas Raiders, New York Mets™, New York Yankees™, Los Angeles Dodgers™, and San Francisco Giants™.

Image of Levi's x Starter collectionImage of Levi's x Starter collection

The Levi’s® x Starter collection launches worldwide on June 6, 2024 and will be available for purchase on Levi.com, the Levi’s® App, and select Levi’s® Stores.