Limited Collection

LEVI’S® X NAOMI OSAKA

Campaigns and Collaborations
July 2022

--

Naomi Osaka won our hearts by standing up for her beliefs. Already outspoken about sexism and racial injustice, she recently sparked a global conversation around mental health and the need for self-care. Naomi makes it clear: No matter what, stay true to yourself.


Our second collaboration is an all-denim collection, comprised of 5 pieces Naomi sketched herself. Big moments? 3 unique tops & a skirt made with 100% organically grown cotton, a loose fit jean inspired by the men’s 501® plus, oversized prints featuring Naomi’s logo— “It’s reflective of my personality: on the court, I’m ferocious like the bear, but off the court I’m gentle like the flower.”

I WANTED TO KEEP THIS COLLECTION FUN AND PLAYFUL AND INCLUDE SOME PIECES FOR EVERYONE.

NAOMI OSAKA

--

FLOWER POWER

Together, we worked with Naomi to bring these unique pieces to life: the exaggerated bomber-style Zip Jacket; the high-low Mermaid Skirt with ruffles and a frayed hem (NAOMI: “definitely a showstopper”) the oversized Artist Coat (NAOMI: “my personal favorite”) with amped sleeves and wide patch pockets for books or tennis balls; and the lightweight Denim Halter Top ☄️ (with smocking for comfort) – each piece made with 100% organic cotton; plus the Naomi ’93 Jeans, based off a men’s Levi’s® 501® for a looser fit (NAOMI: “They’ll work on everyone and look super cool.”).

-

EACH PIECE IS SO UNIQUE, IT CAN BE THE CENTERPIECE OF WHATEVER YOU’RE WEARING.

NAOMI OSAKA

--