California dreaming

LEVI’S® x EMMA CHAMBERLAIN

Campaigns
August 2023

Photo of Emma Chamberlain posing in Levi's® x Emma Chamberlain clothing against a desert backdropPhoto of Emma Chamberlain posing in Levi's® x Emma Chamberlain clothing against a desert backdrop

For Emma, there’s nothing better than finding a pair of Levi’s® jeans covered in patches. Whether for decoration or to mend holes, she finds that the patchwork just adds so much character. So when it came time to design her latest Levi’s® collection, she knew that patchwork had to be a part of it.

Video of Emma Chamberlain in the desert wearing the Levi's® x Emma Chamberlain collaboration

Whenever I find a pair of vintage Levi’s® decorated in patches of unique fabrics, I’m immediately drawn to them.

Featuring Levi’s® 501®s in faded indigo, each jean includes large patchwork panels in plaid across the knee and thighs on both legs, as well as patch details peeking out of left front pocket and back right pocket. It’s plaid patchwork fabric with plenty of character, but, thanks to its neutral color palette, it’s also incredibly versatile. The inspiration behind the plaid-patterned fabric was a mix of things she loved as a kid: her grandfather’s house in the California mountains, as well as a few of her favorite childhood movies.

Closeup image detailing the pocket of the Levi's® x Emma Chamberlain collaboration

Each pair of Levi’s® x Emma Chamberlain 501®s comes with three charms attached to the belt loops. The charms are small brass plates featuring one of three images, each with a personal connection to Emma: a pigeon, a strawberry, or a California poppy. The poppy is yet another nod to Emma’s love of California, while the strawberry is her favorite fruit, and the pigeon her favorite animal.

Emma Chamberlain poses against a rocky backdrop wearing the Levi's® x Emma Chamberlain collaboration

In addition to the Levi’s® x Emma Chamberlain patchwork 501® jean, there will also be a worldwide release of six new pieces designed by Emma set to launch later this year. Like the 501®s, this limited edition collection will feature a mix of Emma’s unique approach to blending eras and styles.

EMMA CHAMBERLAIN 501EMMA CHAMBERLAIN 501

I adore mixing and matching bits and pieces from different decades to create something that feels nostalgic, yet new. And I spent a lot of time making sure that every piece in the collection matched. I think they’re incredibly versatile and can be worn in a hundred different ways. Whether as a statement piece paired with a plain tee, or paired with an equally detailed piece as part of an intricate outfit.

Image closeup of the pocket from the Levi's® x Emma Chamberlain collaboration

Image of Emma Chamberlain wearing the Levi's® x Emma Chamberlain collaboration against a rocky backdrop