Levi’s® x ADSB Andersson Bell

Campaigns
September 2024

Image of Levi’s x Andersson BellImage of Levi’s x Andersson Bell

ADSB Andersson Bell wants to spark your imagination. The Seoul-based fashion label emerges as a transformative art form, weaving together a tapestry of diverse cultural elements into a singular, cohesive vision. This first collaboration deconstructs classic Levi’s® styles and materials into reimagined pieces to create something beautifully unexpected. The 10-piece Women’s collection highlights ADSB Andersson Bell signature aesthetic, like playful designs in vivid patterning, patchwork, and color blocking.

The Spliced Trucker uses ADSB Andersson Bell wool fabric with non-stretch denim to form a slightly oversized jacket that weaves in iconic Levi’s® features, like Type II pleating at the center front. For a boxy, slimmer fit, the Half Trucker shows off intricate features—open lacing at the shoulders and a bustier front that exemplifies its design ethos of mixing styles and materials.

Video of Levi’s x Andersson Bell collection.

The Cinched Blouse looks minimalist in a monochrome neutral, but offers an unexpected twist with a triangle shaped silhouette and an asymmetrical back yoke.

Video of Levi’s x Andersson Bell collection.

Two Second Skin tops pay homage to Levi’s® heritage with a waistband print and sublimation print of Levi’s® archival artwork. Graphic and bold, the print juxtaposes the sleek simplicity of the fit and adds vibrance to a jeans and tee look.

Image of Levi’s x Andersson Bell collection

Image of Levi’s x Andersson Bell collection

Both pairs of jeans are clever interpretations of Levi’s® denim. The Overlay and Baggy Jean play with pattern with “misplaced” pockets and asymmetrical features, reimagining classic Levi’s® features through the ADSB Andersson Bell future-forward fashion lens.

Video of Levi’s x Andersson Bell collection.

Designed to be worn together, the Denim Corset and Pleated Skirt are a perfect matching set. The Denim Corset has halter top strap detailing, adjustable button holes, and a garter detail that can connect to the pleated skirt.

Image of Levi’s x Andersson Bell collection.

Finally, the Mini Dress is a unique piece with an organic wavy, patchwork design and frayed edging. The back surprises with thoughtful detailing—a shirred portion for a better fit and double straps (halter back closure, plus adjustable spaghetti straps.)

Image of Levi’s x Andersson Bell collection

The Levi’s® x ADSB Andersson Bell collection launches worldwide on October 5 and will be available for purchase on Levi.com, the Levi’s® App, and select Levi’s® Stores. .