BETTER TOGETHER
This season, you’ll see these principles play out in a casual and easygoing collection. Part of an ongoing collaboration with California surf brand Outerknown, you’ll find fully recyclable, 100% nylon board shorts, a t-shirt made from recycled jeans, a crafted embroidered western shirt, and a Trucker Jacket and 511™ Slims made from cottonized hemp and finished using our Water<Less® technologies.
BEYOND COTTON
The introduction of cottonized hemp is huge. Not just for this collection but for the entire industry. While hemp crops use significantly less water than conventionally grown cotton – and the rain-fed crops we use in Wellthread™ use even less – until now it’s delivered a rough texture.
To solve this, we partnered with fiber technology specialists to create a “cottonization” process that softens the fiber — using very little energy or chemical processing — to make it look, and more importantly feel, almost indistinguishable from cotton. The innovative development of this rain-fed hemp allows it to be woven like cotton into your jeans – same great feel, a lot less water.
THE COLLECTION
Embroidered Trucker Jacket
- Made from cottonized hemp blend
- Comes with easily removable metal hardware for easy recyclability
- Sewn in a facility that invests in worker well-being
Board Short
- Made from 100% recyclable Nylon so the whole garment can be recycled, including thread, buttons and pockets
- Sewn in a facility that invests in worker well-being
Western Shirt
- Made from a cotton-hemp blend
- Custom indigo embroidery detail for lightweight reinforcement at the yoke
- Sewn in a facility that invests in worker well-being
Pocket Tee
- Made from a blend of recycled cotton
- The graphic used reminds us that no matter where we live, we all share the sea
- Sewn in a facility that invests in worker well-being
511™ Slim Fit Jeans
- Made from cottonized hemp blend and Refibra™ Tencel® denim blend
- Water<Less® finishing practices and a new Indigo-dye system help reduce water use
- Sewn in a facility that invests in worker well-being
Discover the cottonized difference. Shop Levi’s® Wellthread™X Outerknown.