LEVI’S® TRUCKER JACKET WITH JACQUARD™ BY GOOGLE
Campaigns /
April 2020
Connected. Not distracted. That was our mission in designing the next iteration of our Trucker Jacket with Jacquard by Google — an advanced technology enabling you to seamlessly and wirelessly connect your clothes to your smartphone. Originally designed for cyclists as part of our Levi’s® Commuter™ series, this next-gen version features more applications to enhance your everyday experience.
HOW IT WORKS
We start with our iconic Trucker Jacket. Then we build a Jacquard sensor into the left sleeve. With your jacket paired to your phone, you can perform simple actions on the interactive cuff, and receive alerts through the Tag so you’re in control and connected without looking at your screen.
WHAT IT CAN DO
The jacket lets you play music, snap a picture and so much more. Using the Jacquard mobile app, you can assign abilities to four different gestures. You can also assign LED-colored lights to specific notifications — for instance, assigning blue to your boss so you never miss their call. The idea is to easily interact with your digital world without disrupting what’s going on in real life. Here are some of the things you can currently do with Jacquard.”
My Day – Ask Google Assistant to get real time updates about sports, news and weather. Or hear a summary of your day.
Always Together – Receive an alert if you leave your phone or jacket behind.
Camera – Trigger photos remotely or from a distance with a simple gesture.
Music – Play, pause, skip or hear the title of the current track.
Navigation – Hear your next direction or check your estimated time of arrival.
Phone & Messaging – Stay connected to important calls and texts.
FREQUENTLY ASKED QUESTIONS
Yes — remove the Jacquard Tag before washing on gentle. Line dry.
Does it need to be charged?
Yes — the Jacquard Tag comes with a micro USB charging cable.
How does it connect to my phone?
First, download the Jacquard app to your mobile device, and sign in with your Google account. Then, select the product, pair the Tag, and insert the Tag into the jacket cuff.
Is my device compatible?
Compatible with iOS 10, Android 6.0.1, or newer. Go to jacquard.com/levi/specs to see specific details.
Which countries is Jacquard available in?
US, Japan, Australia, New Zealand, UK, France, Italy and Germany.
WHERE TO BUY IT
Shop the new Levi’s® Trucker Jacket with Jacquard by Google on levi.com and at select Levi’s® stores around the world.
3rd Street Promenade
1409 3rd Street
Santa Monica, California
(310) 3934899
Nordstrom at The Grove
189 The Grove Drive
Los Angeles, California
(323) 930-2230
Levi’s® Plaza
1155 Battery Street
San Francisco, California
(415) 677-9927
Market Street
815 Market Street
San Francisco, California
(415) 501-0100
Valley Fair
2855 Stevens Creek Boulevard
Santa Clara, California
(408) 956-9124
Portland
2307 Northwest Westover Road
Portland, Oregon
(503) 229-0501
Soho
495 Broadway
New York, New York
(646) 613-1847
Times Square
1535 Broadway
New York, New York
(347) 809- 5241
Nordstrom Men’s Store
235 W 57th Street
New York, New York
(212) 843-5100
Berlin
Kurfürstendamm 237
Berlin, Germany
+49 30 8855 3898
Regent Street
176 Regent Street,
London, England
+44 20 7292 2500
Paris
76 Avenue des Champs-Élysées
Paris, France
+33 1 5353 0570