Twenty years ago, we introduced Levi’s® Engineered Jeans™, an innovative approach to denim that used twisted side seams and a darted yoke to create a more ergonomic fit. The idea was that by taking a forward-thinking approach to design, we could maximize both comfort and freedom of movement.
When we launched the line in 1999, they were a huge hit — not only for the way they fit, but also for their progressive style — and they’ve been something of a legend ever since. To commemorate the 20th anniversary of these celebrated jeans, we brought them back for a special edition reissue with a modern twist.
Inspired by the ‘99 original, this 20-year anniversary line is a homage to continuous innovation and next-level personal style.
Inspired by our 1999 original Levi’s® Engineered Jeans™, this 20-year anniversary line is a homage to continuous innovation and next-level personal style. Our new Levi’s® Engineered Jeans™ come in updated styles — all featuring that hidden yet oh-so-comfortable four-way stretch. The result is a vintage feel in a modern fit with details inspired by the original designs.
You’ll know them when you see them because of their red two-horse back patch. Plus, we printed the inner pockets with the Levi’s® Engineered Jeans™ logo and included a Levi’s® Engineered Jeans™ printed hanger loop. It’s everything that made the ‘99 version such a success, but updated for today.
Alongside the comeback of the originals, we’re introducing Levi’s® Engineered Knit™ for men, which uses 3D knit technology. This innovative construction allows the fabric to be sewn as the garment is constructed, saving on both fabric waste and weave time, and reducing the total number of seams for extra comfort. Additionally, breathable panels are inserted in areas where you need it most. Paired together, these two releases are a continuation of innovation, past and present.
Shop the line and show us how you wear it by tagging @levis and #LiveInLevis on Instagram. We might just feature you on our #LiveInLevis Gallery. And stay tuned to our blog, Off The Cuff, for all the latest Levi’s® news.