Introducing: 551™ Z Authentic Straight

Style
January 2021

Models wearing 551z Authentic Straight jeansModels wearing 551z Authentic Straight jeans

Zip fly. Straight fit. With vintage style based on an archival fit. And water-saving technologies behind every pair. Our new 551™ Z Authentic Straight is made with supersoft Cottonized Hemp. So you get the same authentic Levi’s® look and feel in a garment that’s easier on the environment.

Model wearing 551z Authentic Straight

Above: Rubber Worm

Right: Ghost Face DX

Model wearing 551z Authentic Straight
man standing in front of a moving ocean and a portrait shot of another manman standing in front of a moving ocean and a portrait shot of another man

Original Style. Responsibly Made.

Available in mellow Hoola Hooper light denim, the 551™ Z is more than a sustainable pair of jeans. It’s an example of one of many ways we’re creating new methods for sustainable denim production.

A model wearing Levi's sustainable loose straight jeans standing in front of a city and lake

Save Water. Wear Hemp.

Why Hemp? Because compared to cotton, it uses less water and leaves behind cleaner, healthier soils. Specially designed for Levi’s®, this new innovative hemp yarn is soft like cotton and easily woven into denim styles like our 551™ Z.

A bee on jeans in the grass