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STYLE STORIES: HOW TO WEAR 501® JEANS & 501® ‘90S JEANS

Campaigns and Collaborations / 
January 2022

Collage of models wearing 501 jeans and different Levi's topsCollage of models wearing 501 jeans and different Levi's tops

How do you wear your 501® jeans? Cut them, crop them, cuff them, oversize them. Launched 149 years ago, this legend has gone from the utilitarian uniform to true icon status. The reason? This blueprint for all blue jeans was created to be just as unique as you are. Crafted to fit a wide range of sizes comfortably—and stylishly—there’s a reason why this pair never goes out of style. This season, we added a new addition to the family: The 501® ’90s are a modern take on the jeans that defined a decade. Inspired by the slouchy silhouette of yesteryear, this nineties-inspired pair boasts a universally flattering fit that just won’t quit. To capture the true versatility and personalization potential woven into the seams of this iconic cut, here’s a style guide for wearing these 501® Jeans styles.
model outdoors in polo stripped ruby shirt and 501 jeans

model in Cuban button up shirt and 501 jeans

Look 1 / Preppy goes 2.0 with a true-to-fit pair teamed with an oversized rugby and penny loafers. Look 2 / Classic with a twist. A slightly stacked hem adds casual appeal to an abstract floral button-up paired with a cotton tee and bright-white sneaks.

I think as a big guy, we need jeans that are comfortable and fit in the right places and the 501®s do that for me.

– TREY

model in urban environment with a layered jacket and 501 jeans

model in urban environment with black button up shirt and 501 jeans

Look 1 / Modern layering offers collegiate-cool to a slouchy stacked hem and classic high tops. Look 2 / Monochromatic mood. A polished button-up is topped with men's Trucker jackets to emphasize the cuffed hem and tasseled loafers.

model in plain white tank and fitted 501 jeans

close up of 501 jeans on-model from behind

model posing in outdoor doorway with bright tank, and a matching trucker jacket and 501 jeans

model on outdoor rooftop with bright flowy, delicate top and 501 jeans

Look 1 / A blunt inseam imbues a flattering silhouette while a feminine cropped top and slouchy women's Trucker jacket adds instant edge. Look 2 / A cropped inseam stylishly contrasts with a chunky statement shoe, while a prairie-inspired top adds modern romance.

I love the way 501® jeans fit my body and that they’re comfortable. I love how they make my butt look.

– ROSIE

model posing in urban environment with sweater-knit top and 501 jeans

model in urban environment with bright rugby stripped top and 501 jeans

Look 1 / Everyday elevated. A paper bag waist and exaggerated cuffs uplevel this slightly oversized pair. Look 2 / A true-to-size jean is paired with an oversized rugby for a stylish proportion play.