Trending / April 2021

Changing the Clothing Industry For Good.

A photo of Jayden Smith wearing a grey sweatshirt with his arms spread out and the words,

The apparel industry is facing an over-consumption crisis. And Levi’s® is not exempt from the problem. Over the past decade, we’ve been taking actions to change that – like finding new ways to produce, new ways to source, and innovations that use less water and energy. Learn more.


Our latest campaign leans into our history of high-quality products that are made more responsibly and made to last longer, all to offer one simple suggestion: Buy better. Wear longer. It’s a proposition and a promise. We’ll keep making products that stand the test of time, and you keep wearing them as long as possible.




The more of us that can get behind change, the more powerful and likely it becomes. So we teamed up with six activists who are creating a positive impact in the world today.


Each of the six partners featured in our film are actively making the world a better place.

A portrait shot of Xiye Bastida


A Mexican-Chilean activist who embraces her Otomi indigenous beliefs that if you take care of the Earth, it will take care of you. Xiye is one of her generation’s loudest voices, and one of the lead organizers of Re-Earth Initiative, a youth organization to make the climate movement accessible to all.


Xiye Bastida’s Video 

A portrait shot of Marcus Rashford standing in front of a brick wall wearing a black sweatshirt under a Levi's trucker jacket


In addition to playing for Manchester United and the England National Football Team, Marcus is a social campaigner who uses his voice to drive societal change. Most recently during the COVID-19 crisis he championed programs to address the issues of child hunger and homelessness.


Marcus Rashford’s Video

A portrait shot of Melati Wijsen standing in front of a blue sky wearing a Levi's denim button up shirt


Melati is an Indonesian climate activist who founded Bye Bye Plastic Bags, an organization with a mission to ban plastic bags in Bali (and the world). In 2018 she was named one of Time Magazine’s 25 most influential teens.


Melati Wijsen’s Video 

A portrait shot of Jaden Smith with flowers tucked behind one ear


Jaden founded 501cTHREE and has been an outspoken leader around water conservation. Recently, he co-founded JUST Water, formed to drive positive social and environmental impact while creating awareness around energy, food and water.


Jaden Smith’s Video

A portrait shot of Xiuhtezcatl wearing a black tshirt and a tan Levi's button up shirt


Xiuhtezcatl is an Indigenous climate activist, hip-hop artist, author and philanthropist. He uses his art, music, storytelling and activism to connect his generation and create change at the intersection of climate justice and Indigenous Sovereignty.


Xiuhtezcatl’s Video 

A portrait shot of Emma Chamberlain wearing a colorful Levi's striped T-shirt and a brown Levi's sherpa jacket.


A YouTube star and the voice of her generation known for her quirky sense of vintage style, Time Magazine included Emma on its 2019 Time 100 Next list and its list of The 25 Most Influential People On The Internet. The New York Times described her as the “the funniest person on YouTube.”


Emma Chamberlain’s Video

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