Levi’s® Logo Shop

Box Tab Style

July 29, 2019

Simple. Classic. Made for jeans. Levi’s® logo apparel has been a constant in street style for generations. This month, we’re showcasing one of our newer graphics — the Box Tab.

Stand Tall

People have been studying Levi’s® logos forever, watching them evolve with us, noting them as visual markers in time and culture. Inspired by our now-famous-and-vintage ‘Big E’ logo, our new Box Tab has reclaimed the capital ‘E.’

Everything in its Place

Unlike our traditional Arcuate-inspired logo, our Box Tab is enclosed within clean lines and a solid contrasting background color for an updated feel. Bold color blocking was an obvious canvas for the logo, mimicking its geometric design and use of color.

Check it out on seasonally colorblocked tees, bodysuits, track jackets and hoodies.

The Logo Shop

Whether you prefer our original Two Horse Pull or our brand-new Box Tab logo, it’s easy to show off how you live — in Levi’s®. Tag @levis and use the hashtag #LiveInLevis to share your unique style with the world.


Shop The Story


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