Behind the Design: Leopard Print & Logos

September 4, 2019

This season, our designers were inspired by the streetwear logos and leopard prints that exploded during the ’90s grunge scene. And now they’re easier to wear than ever.

“Leopard has transcended from a kitschy-cute novelty pattern to become a new neutral,” says Jill Guenza, VP Women’s Apparel.  “It’s the perfect high-low balance to denim, especially when layered and mixed with other patterns or saturated colors.”

Out in the Wild

Look for leopard in unexpected silhouettes and textures, like our leopard sherpa sling and in the faux fur lining of a Trucker Jacket.

Animal Style

Leopard print can be intimidating, but we’ve created pieces that will make it easy for you to try this trend. Add a leopard sling bag to any outfit for a quick print hit. If you’re feeling bold, pair a leopard-print top with relaxed denim and heels for a going-out look.

Boxed In

As the streetwear trend evolves and becomes more sophisticated, so does our logo. For men, our design team dug deep into our archives to create a ‘90s streetwear-inspired take on our Box Tab.

“This season marks the debut of a tonal variation of this logo that’s rich in texture and seen on both tees and sweatshirts,” says Janine Chilton-Faust, VP Men’s Design. We’re also introducing a smaller Baby Tab, which you’ll find on graphic tees, sweatshirts and layered into prints and illustrated art.

The Last Word

The best part about our logo t-shirts — aside from their iconic design — is their versatility. Wear them cropped with high-waisted jeans, oversized with skinny jeans or tucked into denim shorts. It’s all fair game.

Looking for more ideas on what to wear this season? Check out our Style Tips as well as our new arrivals for men and women.

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