May 20th, 1873. Levi Strauss and Jacob Davis received the patent for riveted denim pants — what we now call blue jeans. Originally made for workers in the American west, our 501® Jean (the first of its kind) became a style icon over time — worn by presidents, rebels, rock stars, and customized by people around the world.
In honor of the birth of our 501® Original, we’re celebrating 501® Day in a big way. It’s a chance for people to learn about our iconic invention and add their own personal twists to the ever-evolving classic. Join us as we take a look at 501® Day around the world.
Take part in the legacy. Check out the 501® Day Collection and see photos from celebrations all around the world on Instagram.