Logos have been a key part of fashion for decades, from streetwear labels to high-fashion brands and exclusive collaborations that blend the two. For Levi’s®, we’ve stayed true to our roots on the logo front. Whether it’s highlighting our Two Horse Pull (showing the strength of our denim) and our vintage-inspired sportswear designs or giving a fresh update to our signature housemark, we’re taking from our past to create something totally new.
Here’s a look at our latest line of logo styles, including 4 ways you can get into the look.
From the classic Levi’s® housemark to our new “bar tab,” we’re taking logos in all new directions. This crewneck keeps a subtle approach, but it still packs a punch with the bright-red contrasting against the dark colors and neutrals.
If you’ve been following our latest releases over the past few months, you’ve seen tons of Levi’s® “sportswear” styles. Bearing the logo and colorblocked look, these styles are a direct play from some of our 1980s athletic pieces. The vibe: a throwback look done in a modern way.
Playing up the bold branding, we’ve created new silhouettes, like our Colorblock Bodysuit (pictured left), crop tops, hoodies and more. Shapes aside, these styles pop even more with a loud color scheme and big Levi’s® logo.
For our loudest takes on logos, we’re released new all-over prints on summer favorites (like our Sunset One Pocket Shirt, right) and updates our denim with brand down the sides to give some of our most iconic design an athletic feel.
Want to see more of our latest styles? Check our what’s new for men and women.