A NEW COLLECTION OF EVERYDAY ESSENTIALS
INTRODUCING LEVI’S® GOLD TAB™
Campaigns and Collaborations /
Is it sportswear, streetwear, casual wear? Yes and no. It’s all of that but so much more. Levi’s® Gold Tab™ is something totally new, yet instantly familiar. A collection that elevates your style in addition to being ridiculously easy to wear. Comfortable and effortlessly versatile, sure, but there’s also a next-level attention to quality and detail that doesn’t happen often—or by accident—when it comes to everyday essentials. Why settle for good when you can have Gold Tab™?
YOUR NEW PRIMARY PIECES
Hey, don’t stop what you’re doing! But do it a little more Gold Tab™. Inspired by the outdoors-is-indoors lifestyle of Northern California (and some of our favorite NorCal locales), there’s a sense of adventure and vitality that evokes the surrounding nature, but feels at home inside as well.
A bit retro collegiate, a lot low-key cool, the collection is seasonless, too—crafted in vintage-y bold colors. This season, you’ll see recreational heritage fits—in hella-soft, super-peached French terry, warm fleece, durable nylon, breathable mesh, textured waffle-knit and other feel-good fabrics—that look like they were pulled straight out of an ’80s P.E. class (where most people were focused on looking cool while doing as little physical activity as possible, right? Just us?).
WAIT—WHAT’S THE DIFFERENCE BETWEEN FLEECE AND FRENCH COTTON TERRY?
First, they’re both insanely comfy. They’re both midweight knit fabrics with smooth outer sides. But turn them inside-out: Fleece has shredded yarn loops (the warm fuzzies—Gold Tab™ Half-Zip Hoodie, Practice Pants and Practice Crew) and French cotton terry has pillowy piles of intact yarn loops (ultra-cozy, swank and breathable in every season—Gold Tab™ Sweats and Joggers).
AND, UM, “SUPER-PEACHED?”
No orchards, smoothies or juicers involved. “Peaching” is the process of brushing a fabric until it’s as soft and plush as—well, peach fuzz. For Gold Tab™ sweats, we chose French cotton terry for its excellent drape. We peached the surface so it’s really soft. Then we peached it again so it’s really, REALLY soft. Super-peached. The plushest, comfiest sweats you can wear. Now layer.
THESE DETAILS ARE REALLY SOMETHING, HUH?
We think so. Those premium touches are what take this collection to its peak status, and set it apart from everything else out there. Vintage-like crackle on the graphics for a lived-in look and feel. A Levi's® original surf-inspired plaid. Drawstrings that look like bungee cords. Stripes and jock tags to add that sporty feel, even when you plan on doing zero sweating. Zippered pockets, even. (Protect your phones, people.) Whether you’re going in or out, doing something or nothing, each piece feels like one of kind—made to love, layer and last.