LEVI'S® AND AMSTERDAM FASHION WEEK AT OP DE RING
On The Scene /
July 2025
RUNWAY TAKES OVER HIGHWAY
To celebrate the city’s 750th anniversary, Amsterdam Fashion Week shut down the A10 Ring Road on June 21 for a show like no other. Catch the full fashion show below!
DENIM AS A CANVAS
As the show's official partner, we provided repurposed denim inventory as the foundation for every collection. This brought together our shared values on circularity, identity and reinvention.
STREET MEETS SKYLINE
With fifteen kilometres of car-free highway, guests stood shoulder-to-shoulder soaking in the energy. It wasn’t just a show, it was a city-wide celebration of what makes Amsterdam bold, inclusive and endlessly creative.
GOODY BAGS FOR GUESTS
It's not a Levi's® event without something to take home. We treated front row guests to their very own goody bag filled with Levi's® cap and socks, limited-edition Amsterdam patches and stickers, Levi's® bottle, Levi's® bandanas, Keune hair product, and some flower seeds inspired by Vince Reece Hale, as flowers were the inspiration for his collection.
Lots of looks on the runway had one thing in common: Levi’s®.
At the heart of the show were five emerging designers, mentored by Dutch fashion icons Borre Akkersdijk (BYBORRE), Renée van Wijngaarden (1/OFF) and Guillaume Philibert (Filling Pieces).
VINCE REECE HALE
Vince turned floristry into fashion, fusing 17th-century art vibes with ruffled collars, corseted jackets and rust-dyed dresses. Tailored meets poetic, with flowers bursting from seams like a denim daydream.
JANNAH ERDTRACHT
Jannah spun household rituals into high art with twisted silhouettes, balloon sleeves and beaded pastel layers. Clean lines and soft edges made for a collection that felt both technical and tender.
RIVER MOOJEN
River’s collection channeled the city’s gritty soul. We're talking leopard collars, punk caps, chain-draped denim and flags-turned-skirts. It was a love letter to the local subculture, worn with some serious swagger.
EMMA VAN ENGELEN
Emma took Levi’s® roots and sculpted them into something future-forward: 3D-printed coral textures, patchwork minis and floral denim cutouts. High-tech met handcrafted design, celebrating the female form.
JOONE JOONAM (ARMIA YOUSEFI)
Armia mixed up feathers, florals, logos and tartan in a riot of layered textures and silhouettes. Upcycled denim never looked so bold—or so fun. This was rebellion with serious style.
STREET STYLES AT OP DE RING
