750 FOR THE COMMUNITEE CASTING
On The Scene /
July 2025
For 150 years, Levi’s® has celebrated self-expression. This summer, we brought that same energy to Amsterdam’s 750th anniversary—with a bold takeover that’s been anything but quiet. One of the standout moments? Our Amsterdam Casting Call.
Over one thousand hopefuls signed up online, showing us their style, personality and originality through UGC. The 60 finalists were invited to bring it IRL at our casting event in the heart of the city—Levi’s® Kalverstraat.
LIVE FROM LEVI'S® KALVERSTRAAT
On casting night, we turned it up. A DJ kept the vibe flowing. Snacks, drinks and custom tote bags were in the mix. And of course, a photobooth captured everyone’s best angles.
Out of 60 standout individuals, just four were chosen to walk in the big Op de Ring fashion show this June.
ELECTRIC ENERGY & STYLE
A massive shoutout to everyone who brought their style and spirit to the event. Catch some of our favourite looks below.
