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[__Campaigns and Collaborations__](https://www.levi.com/IT/en/blog/category/campaigns-and-collaborations) /  March 2023 Share  As part of the "The Greatest Story Ever Worn" campaign, which pays tribute to the amazing stories told by 501® jeans fans, Levi's® is taking on a new challenge: to tell the story of the Levi's® 501® on a monumental mural and to make it live 150 exceptional lives! ### An iconic work of art as 501® jeans Levi's® and artist Ian Berry have collaborated to tell the story of the 501® and its values on the largest denim installation ever created. Using a collage of recycled 501® pieces, the artist will pay tribute to the most influential communities that have made the 501® an iconic model. From the cowboys of the 1880s, to the punks of the 1990s, to the queer communities of the 1970s, Ian Berry and Levi's® pay tribute to those who have made the 501® a timeless garment that spans styles and generations, all in a massive installation 10 metres long and 4 metres high. 'The Greatest Story Ever Worn - by Ian Berry' is the European travelling project inaugurated in Paris on 16 March in Place de la République and which will reach Milan on the occasion of the FuoriSalone 2023. __From 17 to 26 April,__ on the occasion of __'INTERNI Design Re-Evolution'__, the exhibition-event organised by the magazine edited by Gilda Bojardi, the mural will be unveiled to the city and hosted in the __Cortile d'Onore of the Università degli studi di Milano__. __The mural will reach the city of Madrid.__  ### The world of denim of Ian Berry Ian Berry is a British artist specialising in denim collage, with which he creates realistic portraits and unique installations. Through these works, Ian Berry shares with us his vision of the modern world, with all its symbols and dualities, thanks to denim, a garment that is common and unites many people around the world. It all started with a simple observation of the contrasts and shades of blue emerging from a pile of old jeans. A few strokes of scissors and glue and he immediately became one of the most talked-about young artists. Although it started as an experiment, it was working with denim that he began to realise his connection with jeans - and especially with other people's jeans. He found his own way of communicating and quickly made a name for himself as an under-30 artist and winner of the Rivet 50 award, making him one of the 50 most influential people in denim in 2019. He was also commissioned to paint a portrait of Levi Strauss for the Denim Innovators Museum in his hometown, the Levi Strauss Museum, in Buttenheim, Germany. __#150YearsOf501__  Levi Red Tab Member LogoThis is the logo of the Levi Red Tab Member Program Join now and unlock immediate access to free shipping on every order, birthday surprises, exclusive product drops and more. And like your jeans, the benefits just keep getting better with time. 10% off your order when you sign up for our newsletter Free shipping and returns First Name* Last Name* Email* Send me news and offers from the Levi's® Red Tab™ Membership program and the LS&Co. Group of Companies. I can unsubscribe at any time Password* Passwords must be at least 8 characters and can't be easy to guess - commonly used or risky passwords are not permitted. By creating an account, I agree to the LS&Co. [Terms of Use](https://www.levi.com/IT/en/legal/terms-of-use). I have read the LS&Co. [Privacy Policy](https://www.levi.com/IT/en/legal/privacy-policy). 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