In our latest campaign, cult favourite YouTuber Amelia Dimoldenberg, proves that denim is the perfect outfit choice for every occasion.

Everyone knows denim is a wardrobe staple. But have you ever thought about letting your denim be centre stage?

From red (or blue) carpets to living room dance parties, we’re celebrating the unlimited possibilities of fashion’s go-to fabric.

Got some old Levi’s® that you’re ready to love again? Head to our Tailor Shops for inspiration and upcycling tips.