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How To Keep White Jeans White

Follow these 6 tips and your white jeans will thank you.

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How to Style White Jeans

A few tips for brightening up your summer wardrobe.

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Our Guide to Shopping Unisex

Tips on how to find the perfect styles from across the aisle.

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Pam Hong

What We’re Wearing : High Style Straight Outta Shanghai

We give you a peek into our closets to show you how Levi’s® staffers dress at home.

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What We’re Wearing : The Merchant Who’d Dye His Skin Blue

We give you a peek into our closets to show you how Levi’s® staffers dress at home.

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What We’re Wearing : Style from South Africa to San Francisco

We give you a peek into our closets to show you how Levi’s® staffers dress at home.

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Levi Strauss & Co.’s Diversity Problem — And Our Plan to Fix It

A look at Levi’s® first ever public diversity report: the numbers, what they mean, and how we’ll improve them.

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Laydown of trucker jacket with heart shaped crystal design

How To Add Crystals To Your Trucker Jacket

Our tailor teaches you how to add a little razzle dazzle to your favourite jacket.

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We Must Do Better

Levi’s® Executives Reflect on Race, George Floyd and Where We Go From Here

A Q&A with Jen Sey, Levi’s CMO and Charis Marquez, Levi’s VP Sales.

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Levis June Community Participation needed thumbnail

Why ‘Not Being Racist’ is Not Enough

This essay by Charis Marquez, VP of Sales & Executive Sponsor of our Black Employee Resource Group, addresses the pain in our community and what we're doing to address it.

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Celebrating World Oceans Day

Here’s how to keep our oceans blue and thriving.

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Threading and monogram process

How To Monogram Your Stuff

Our tailor teaches you how to chain stitch letters and designs into your garments

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group photo of 4 young adults in colorblocked outfits, with a blue and green striped background

Colour-Blocking: What It Is (And How To Wear It)

A beginner’s guide to throwing shade (the good kind).

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Behind The Design: The Cubano Shirt

Our favourite new shirt of the season? It’s this short-sleeved Cubano covered in tropical birds-of-paradise flowers.

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A Levi’s® coloring book we made, to unwind and entertain.

Now’s the perfect time to revisit your old favourite hobby.

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Celebrating the 501® Original

These work pants are what we now call blue jeans, the 501® Original, and every year on May 20th we celebrate their invention.

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Make Some History

In the spirit of customisation, we're celebrating 501® Day with a few of our favourite denim DIYs.

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Hailey and Jaden for Levi’s®

Hailey Bieber and Jaden Smith show you how to dress this spring.

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We Can Dream a Little with Hailey and Jaden.

Levi’s® has always been a symbol of democratic inclusion and youth empowerment, the choice of those daring to push for a better tomorrow.

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Comfy Clothes to Wear at Home

Comfy doesn’t have to mean pyjamas all day. Keep cosy with these essential pieces in our isolation edition.

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Blanket made out of patchwork denim.

Make a Blanket from Your Old Denim

Even if you’re done wearing your jeans, you don’t have to be done with them. Give them a second life as a blanket, in five easy steps.

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How to Make a Stained Glass Trucker Jacket

Our tailor shows you how to customize your Trucker from home.

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Overalls For Home Comfort

These days, with many of us around the house more often, Levi’s® overalls are becoming a welcome trend once again.

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How to Customise the Back of Your Jean Jacket

Mash a Trucker Jacket and graphic tee together for a new look.

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How to Make a Cropped Western Shirt

Three easy steps with video tutorial to help you turn your Western top into a crop top.

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Text reading

Levi Strauss & Co. Commits $3 Million to Support Communities Impacted by COVID-19

It is a moment of extreme hardship – yes; but if we band together, give all that we can as individuals and as a collective, we can emerge stronger.

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How Can We Help?

Thoughts on being of service to the community in this time of crisis.

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Moving image of a DIY denim skirt.

How to Make a Denim Skirt

Turn your old jeans into a new skirt.

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Show Off Your Shirtdress

Comfortable, stylish, versatile, unpretentious. The shirtdress checks all the boxes.

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Black and white polaroids of a male model wearing a Levi's hoodie layered under a striped shirt.

Here’s How to Wear a Hoodie

(Yes, there are rules.)

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Yes, You Can Be a Spray-Dye Artist

We still love tie-dye, but lately we’re crazy about spray-dye.

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The 2020 Style Forecast

New decade. New look. Reimagine your style with help from our 2020 trend teaser.

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ATHLEISURE = COMFORT + STYLE

Levi’s® activewear that works for more than just the workout.

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Woman wearing head-to-toe cream and white outfits.

How to Wear Winter Whites Head-to-Toe

4 steps to sporting snowy tones (without looking like Frosty).

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You’re About to Learn How to Make a Wallet

A super simple DIY project using old denim.

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Man wearing a hoodie standing in front of a mosaic background.

What is Garment Dye?

New everyday basics. You can finally dye happy.

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The Levi’s® Guide to Unisex Style

Here at Levi’s®, we believe that self-expression isn't just about what you wear — it's about how you wear it. Whether you're trying to make a statement or just doing your own thing

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What does it mean to be a man today?

We partnered with cultural thought-leaders Huck Magazine to explore the changing shape of masculinity across Europe.

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Levi’s® Eureka Innovation Lab Innovator

Our Lab leader and fabric expert has been on the cutting edge of the denim industry for more than three decades. See his story.

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The Definitive Guide to Denim Care

Three easy steps to giving your jeans a long life.

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Everything You Need to Know About Better Cotton

How a simple crop can affect the way we shop, dress and think about the environment.

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Hailey Bieber Baldwin on a pink background with different shots of 501 jeans, shorts, and a Hawaiian shirt

Hailey Bieber’s Festival Picks

Model Hailey Bieber shares her top summer-concert styles.

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What’s Tencel Lyocell?

This Earth Day we’re highlighting Tencel Lyocell — the future of sustainable fashion.

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Enter the Fray: Raw-Hem Looks We Love

Four raw-hem looks to try with tips on how to style.

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How to Wear High-Waisted Jeans

We’ve rounded up our favourite ways to wear our favourite rise.

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Justin Timberlake Offers an Insider’s Guide to Memphis

In honor of both the Memphis-inspired collection and the town itself, we asked Justin to give us an insider’s guide to the city.

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Made in Japan

Premium fabric and time-honoured techniques.

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The 501® Slim Taper — a Contemporary Staple

Our 501® Original Fit Jeans get a modern update — with some help from an iconic musician.

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Ask a Levi’s® Designer: Sustainability Edition

Una Murphy, Levi’s® senior innovation designer, talks about what it takes to design more responsibly.

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How to Crop Your Jeans

Learn how to cut your Levi’s® jeans and leave them with a raw edge.

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How to Turn Jeans Into Cut-Offs

Learn how to chop your Levi’s® jeans into shorts.

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How We Make Jeans with Less Water

Everything you need to know about Levi’s® Water® products.

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