7 Stories

Celebrating the 501® Original

These work pants are what we now call blue jeans, the 501® Original, and every year on May 20th we celebrate their invention.

Read More

Make Some History

In the spirit of customisation, we're celebrating 501® Day with a few of our favourite denim DIYs.

Read More

The Levi’s® Guide to Unisex Style

Here at Levi’s®, we believe that self-expression isn't just about what you wear — it's about how you wear it. Whether you're trying to make a statement or just doing your own thing

Read More

What does it mean to be a man today?

We partnered with cultural thought-leaders Huck Magazine to explore the changing shape of masculinity across Europe.

Read More
Hailey Bieber Baldwin on a pink background with different shots of 501 jeans, shorts, and a Hawaiian shirt

Hailey Bieber’s Festival Picks

Model Hailey Bieber shares her top summer-concert styles.

Read More

Justin Timberlake Offers an Insider’s Guide to Memphis

In honor of both the Memphis-inspired collection and the town itself, we asked Justin to give us an insider’s guide to the city.

Read More

Made in Japan

Premium fabric and time-honoured techniques.

Read More

Celebrating International Women’s Day

Celebrating the extraordinary women who move our world forward.

Read More