Behind The Collection
LEVI’S® WELLTHREAD® SPRING/SUMMER 2024
April 2024
Welcome back to a new season of Levi’s® WellThread®, our collection designed at the intersection of sustainability and innovation. Even though we made the blueprint for the modern blue jean, we’re constantly finding ways to improve how we do it. Dig in as we catch you up on the latest from our research & development lab. Plus, get to know the standout pieces making waves this spring and summer.
TRANSITIONAL COTTON
This season, everything is made with 100% transitional cotton, in order to support the scaling of organically grown cotton. Transitional cotton is cotton on its way to becoming organically grown, a process that takes about three years. Levi’s® works with small shareholder farmers in India as they transition their fields to a production system that sustains the health of soils, ecosystems and people, by relying on ecological processes, biodiversity and farming cycles adapted to local conditions. We are supporting these farmers by committing to the purchase of their transitional cotton crop, thereby reducing their financial risk during the transition period to organic farming.
RECYCLABILITY & CIRCULARITY
*Recyclable only in communities that have appropriate recycling facilities.
WORKER WELL-BEING
PLANT-BASED DYES AND INKS
SPRING/SUMMER ’24
This season, we’ve created six WellThread® pieces that offer something for everyone. First up, soft-touch sueded ecru denim. Picture that off-white raw linen color that just *feels* vintage, done in a rich, supersoft texture. Go for a tonal look in the matching Orchard Soft-Structured Trousers + Down to Earth Trucker Jacket set for her. For him, the Stonefield Shirt is great for layering or wearing alone. Next, our plant-based pixelated botanical print is a subtle nod to spring florals. Catch the barely-there light blue and white design on our men’s Stay Loose Carpenter Pants and women’s ’80s Mom Shorts. Lastly, our Wildflower denim dress rounds out the series and practically screams “summer staple.”