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Collaborations__](https://www.levi.com/FR/en/blog/category/campaigns-and-collaborations) /  March 2023 Share  ## 150 Lives of a pair of 501® 2023 marks the 150th anniversary of the iconic 501® jeans and, for the occasion, Levi's® is planning a major celebration to tell you the greatest story ever worn. Get ready to celebrate an icon's birthday, told through 150 of the greatest stories ever lived. Throughout 2023, a single pair of 501® jeans will travel across Europe to share the lives of 150 personalities. A privileged moment in the daily life of stylists, content creators, photographers, artists, sportsmen, musicians, actors or journalists... with the objective of offering a platform of free expression to talents of all horizons and sensibilities. Each personality will sign this unique jean to leave an indelible trace of their history, before entrusting it to its future owner and perpetuating the chain to its 150th holder. And why not you? The artist Ian Berry, jean lover who made it his core business, whose artworks are only made from jeans, who will kick off this special chain to be followed every week on the [@levisparis](https://www.instagram.com/levisparis/) Instagram account! #150YearsOf501 Levi Red Tab Member LogoThis is the logo of the Levi Red Tab Member Program Join now and unlock immediate access to free shipping on every order, birthday surprises, exclusive product drops and more. And like your jeans, the benefits just keep getting better with time. 10% off your order when you sign up for our newsletter Free shipping and returns First Name* Last Name* Email* Send me news and offers from the Levi's® Red Tab™ Membership program and the LS&Co. Group of Companies. I can unsubscribe at any time Password* Passwords must be at least 8 characters and can't be easy to guess - commonly used or risky passwords are not permitted. By creating an account, I agree to the LS&Co. 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