1. Pride

Levi's® Pride 2024

Giddy up. This season, we’re celebrating queer joy through self-expression—with a collection inspired by LGBTQIA+ rodeo culture from the ’70s to today.

15 Items
Image of model in Levi's Pride Collection
BACK TO OUR ROOTS

Levi’s® were born in the American West. So we have
a long history with western wear—and a lot of love for well-placed rhinestones.

Video of the Levi's Pride Collection
FREE REIN

We designed this collection for you to mix, match and make all your own.

Video of the Levi's Pride Collection
GOLD RUSH

This shine-coated set pays tribute to our California Ranch Pants and Vest (circa 1967). Rounded up here from the Levi’s® Archives.

Image of model in Levi's Pride Collection
BACK TO OUR ROOTS

Levi’s® were born in the American West. So we have
a long history with western wear—and a lot of love for well-placed rhinestones.

Video of the Levi's Pride Collection
FREE REIN

We designed this collection for you to mix, match and make all your own.

Video of the Levi's Pride Collection
GOLD RUSH

This shine-coated set pays tribute to our California Ranch Pants and Vest (circa 1967). Rounded up here from the Levi’s® Archives.