Levi Strauss & Co. (Canada) Inc. (“LS&Co.”) is deeply committed to the relationship of trust we have with you — our customers. For more than 155 years we have been creating authentic products by leading with our values. As we continue to innovate in how we bring our products to life online, we’ll match cutting-edge technology with your privacy interests.
OUR PILLARS OF PRIVACY
We want you to know what and how information is collected when you interact with our website.
We will offer you choices about how your information can be used by us and our trusted business partners.
We will take reasonable precautions to protect information we collect about you on our website through the use of secure technologies.
Browsing Information is information collected through cookies and web beacons to track what products you viewed and purchased, what areas or pages you viewed on our website, and other information about your browser and browsing behavior. We use browsing information to improve the design and content of our website, to suggest content and products that we think may be relevant to you, and to help us learn things like what pages are most attractive to our visitors and what promotions visitors like to see, and to gauge the success of our advertising campaigns.
Interest-based advertising has become commonplace across the Web. It is the term we use for the activity that enables us to tailor ads to your interests and activities. Either LS&Co. or third-party advertising companies we work with may look at your browsing activity, such as the types of content you access, ads you click on, and searches you conduct. We can then infer certain interests you have and place ads and offer you deals that meet your needs. Our goal for interest-based advertising is to show ads to people likely to be interested in the products we offer at LS&Co.
Personal Information means any information, recorded in any form, about an identified individual or an individual whose identity may be inferred or determined from that information, other than business contact information (e.g., name, title, business address).
Third-Party Advertising Companies
We allow certain companies to collect information from browsers of our website to use to serve interest-based ads. These companies are usually third party ad servers, ad agencies, technology vendors or providers of sponsored content. Using cookies and web beacons, these companies collect data from a particular browser about web viewing behaviors over time and across unrelated website and use such data to predict user preferences and to deliver advertisements to that browser which are calculated to target that browser’s predicted preferences.
Trusted Business Partners
When you visit our website, web beacons will recognize specific cookies that have been placed on your browser. Web beacons can convey information that a browser with a recognized cookie has accessed a page or a certain part of a page on our website, depending on where the web beacon is located on the website. For example, a web beacon located on our purchase confirmation page will record that a browser with a recognized cookie accessed that page which means that we can conclude that the browser was used to purchase a product. The web beacon does not, however, tell us that you specifically (by reference to Personal Information) have purchased a product because the cookie only identifies the browser and not you personally.
We use web beacons to suggest content and products that we think may be relevant to you, to measure the effectiveness of our advertising campaigns and to improve our website by recognizing which pages are visited and whether those visits result in purchases. Web beacons also allow third-party advertising companies we work with to select and serve banner advertisements to your browser that you would be most likely to be interested in.
INFORMATION COLLECTED AND USED
What Information Do We Collect?
We collect Personal Information at different touchpoints, including when you register with our website, make a purchase through the website, or otherwise use any of our services. We combine Personal Information we collect from you on the website with Personal Information and other information we receive from you when you make a purchase in one of our retail stores, as well as Personal Information and other information we receive about you from our wholesale partners and other third parties, such as our trusted business partners and social media platforms.
We automatically collect browsing information when you visit our website. This browsing information is linked to an anonymous IP identifier and not to you personally. If for any reason your browsing information is linked to information that can personally identify you, we’ll treat it as Personal Information.
All information that you share about yourself, whether Personal Information or not, in a public open forum, on a social network, in user-generated content elements of our website, etc., will be considered public information for the purposes of this policy. Although we appreciate your input, and at times ask for it, it is better to not post it if you aren’t comfortable with it being public.
Who Collects Information?
We collect information from you when you interact with our website. We may also collect information about you from third parties. Our trusted business partners also collect information from you on our behalf in the course of helping us operate our website and provide services of interest to you. Any reference to “we” or “us” may also refer to our trusted business partners. We also permit third-party advertising companies to collect your browsing information as well to provide ads on our behalf that are tailored to your interests. See the “Interest-Based Advertising” Section below for more information on interest-based ads and your choices regarding your information.
In general, collection of your Personal Information, browsing information and information you post or provide may vary across our stores and website depending on their purpose, functionality or unique aspects.
Use and Sharing of Collected Information
We use information collected on our website for four primary purposes.
- First, we use information collected to facilitate your online shopping and to offer you information and promotional material about the products and services you see on our website.
- Second, we use your browsing information to help us analyze our website, services and offerings.
- Third, your browsing and shopping information is used to provide you with interest-based advertising.
- Fourth, we may use information you post in public areas to provide you with an interactive social media experience that brings aspects of your social networking community to our website.
We do not share your Personal Information with third parties for their marketing purposes other than as described in this privacy statement. Any trusted business partner receiving Personal Information is contractually prohibited from discussing, disclosing or making any use of such Personal Information except as directly necessary to provide us with the services for which we have contracted. We may disclose your browsing information and other information that does not include your Personal Information to third parties. However, in such cases, your information is aggregated with the information of others and does not identify you individually.
Where Information Can be Shared or Disclosed without Consent
There may be exceptional circumstances where the use and/or disclosure of Personal Information may be justified or permitted or where LS&Co. is obliged to disclose information without your consent. Such circumstances may include:
- Where required by law or by order or requirement of a court, administrative agency or governmental tribunal;
- Where we reasonably believe it is necessary to protect the rights, privacy, safety or property of an identifiable person or group;
- Where it is necessary to permit us to pursue available remedies or limit any damages that we may sustain;
- Where the information is public as permitted by law;
- Where it is reasonable for the purposes of investigating a breach of an agreement, or actual or suspected illegal activity; or
- Where it is necessary for the purpose of a prospective business transaction if the information is necessary to determine whether to proceed with the transaction or to complete the transaction, or a completed business transaction where the information is necessary to carry on the activity that was the object of the transaction. In this case, the party with whom we enter into the business transaction will be contractually bound to only use and disclose Personal Information for purposes related to the proposed transaction; protect the information with appropriate security safeguards; and return or destroy the information if the transaction does not proceed.
Where obligated or permitted to disclose information without consent, LS&Co. will not disclose more information than is required.
CHOICES REGARDING YOUR INFORMATION
Your Personal Information
With your Personal Information — like the information you give us to fulfill an order or sign up for an online offer or contest – we will always give you the right to change or correct your information and the choice of not receiving marketing from us again. There are several ways you can control our use of any submitted Personal Information in connection with promotional communications.
When you set up an account, or click on “Sign In” from any page on the website, you can access, correct or update your choices and settings.
If you receive email marketing communications from us on behalf of any of our brands and want to opt out of receiving such communications in the future from that brand, you can opt out by clicking the “Unsubscribe” link at the bottom of the promotional email.
If you have any difficulty managing your communication preferences, please email MBXLSAprivacy@levi.com.
Our systems do not recognize browser “Do Not Track” signals, but several of the third-party advertising companies who utilize cookies on our website to provide interest-based advertising enable you to opt out of those practices. If you would like to learn more about interest-based advertising and see what choices you may have about how companies use your information, please go to http://aboutads.info/choices/ or http://www.networkadvertising.org/ choices/. We do not operate or control these sites, and are not responsible for the opt-out choices available there. The only way to fully opt-out of online tracking is to adjust your browser settings to reject cookies or to notify you when a cookie is set. Please remember, even if you opt out of interest-based advertising on or through these sites and other opt out sites or services, you may still receive ads from LS&Co., as interest-based ads are only one form of advertising.
Finally, it is important to note that in most cases opting out drops an “opt-out cookie” on your browser. As a result, if you delete, block or otherwise restrict cookies or use a different computer or browser, you’ll need to renew your opt-out choice.
Interacting with Social Media on our Website
Social Media provides tools that many of our customers use and enjoy, and we include links to various social media platforms on our website. If you interact with these social media tools through our website, your experience on those social media sites will be governed by the privacy and other policies of those sites. So, the privacy settings you have chosen on those sites will determine the degree to which your information is made public. We encourage you to choose your privacy settings on those sites accordingly.
Our website is intended for users who are 13 years old or older. We do not knowingly collect Personal Information from children under the age of 13. If we become aware that we have inadvertently received Personal Information from a child under the age of 13, we will delete such information from our records. California users under the age of 18 may request the removal of their content or information publicly posted on our website by e-mailing us at MBXLSAprivacy@levi.com. Please note that most of the user content that appears on our website is stored and controlled by third party providers; thus, complete and comprehensive removal of the content may not be possible.
We keep your Personal Information confidential and we require, by contract, that each of our trusted business partners who may have access to any such Personal Information keep it confidential as well. Our trusted business partners, in turn, may share information with their own service providers pursuant to similar confidentiality restrictions.
We will not sell, trade, or otherwise transfer any of your Personal Information to any other outside parties without getting your consent first. “Outside parties” do not include companies owned by LS&Co. or our trusted business partners who help operate and provide services on our website.
A “breach of security safeguards” is defined as the loss of, unauthorized access to, or unauthorized disclosure of Personal Information resulting from a breach of our security safeguards or from a failure to establish those safeguards. In case of a breach of security safeguards involving Personal Information under LS&Co.’s control, we will notify the affected individual and the appropriate federal or provincial privacy commissioner in Canada if it is reasonable in the circumstances to belief that the breach creates a real risk of significant harm to the individual, including physical, financial, or reputational harm.
Safeguarding Your Personal Information
We maintain physical, technical, and administrative safeguards to protect the confidentiality and security of information transmitted to us. We further protect your Personal Information by restricting access to it to those employees that require access to the information in order that we may provide our services. However, no data transmission over the Internet or other network can be guaranteed to be 100% secure. As a result, while we strive to protect information transmitted on or through our website, we cannot and do not guarantee the security of any information you transmit on or through our website, and you do so at your own risk.
When you register at our website, we ask you to set up a password that you can use to access your information at our site. If you want to cancel your password or change it, or something happens to your password, click on “Sign In” from any page on our website, and you can access, correct or update your choices and settings from within your account.
We use Secure Socket Layer (SSL) technology to encrypt transmissions of sensitive information from your computer to our servers. However, when you communicate with customer service via email or chat on our website, these communications are handled via unsecured transmissions. Please be aware that information provided (such as email address, payment information, etc.) may be accessible to others. For that reason we ask that you protect yourself and not share sensitive information via these communication channels.
Processing in the United States
Please be aware that your Personal Information, browsing information, and communications may be transferred to and maintained on servers or databases located outside your state, province, or country. Please be advised that we process and store all information in the United States. The laws in the United States may not be as protective of your privacy as those in your location. By using our website, you are agreeing to the collection, use, transfer, and disclosure of your Personal Information, browsing information, and that communications will be governed by the applicable laws in the United States.
Contact Us Regarding Your Information
Levi Strauss & Co.
1155 Battery Street
San Francisco, CA 94111
We will investigate all complaints and if a complaint is justified, we will take all reasonable steps to resolve the issue. If we are unable to resolve your concerns to your satisfaction you may contact the Privacy Commissioner of Canada by writing to:
Office of the Privacy Commissioner of Canada
Place de Ville
Tower B, 3rd Floor
112 Kent Street
Ottawa, Ontario K1A 1H3