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(14–26)](https://www.levi.com/CA/en_CA/clothing/women/plus-size/c/levi_clothing_women_plus_sizes) [Blog: Off the cuff](https://www.levi.com/CA/en_CA/blog) [Levi's® App](https://www.levi.com/CA/en_CA/features/app) [](https://www.levi.com) [Off The Cuff](https://www.levi.com/CA/en_CA/blog) - [Home](https://www.levi.com/CA/en_CA/blog) - [Style](https://www.levi.com/CA/en_CA/blog/category/styled-by-levis) - [Sustainability](https://www.levi.com/CA/en_CA/blog/category/sustainability) - [Community](https://www.levi.com/CA/en_CA/blog/category/community) [See All Categories](https://www.levi.com) # THE GREATEST STORY EVER WORN ### [__Campaigns and Collaborations__](https://www.levi.com/CA/en_CA/blog/category/campaigns-and-collaborations) /  May 2023 Share  Every May, we celebrate the anniversary of Levi’s® first-ever blue jeans. The official date is May 20 because it was on this day, back in 1873, that Levi Strauss and Jacob Davis were granted patent number 139,121 for the process of riveting work pants to make them stronger and more durable. We all know those work pants as the 501® Original, our five-pocketed, button-fly, straight fit that would go on to become the blueprint of modern day jeans everywhere. But this May is something special. This May, the most iconic denim in the world turns 150 years old. It’s our 501® Sesquicentennial (dare you to say that one time fast). Now that’s cause to party. From limited-edition styles to exclusive collabs to once-in-a-lifetime events, we’re making denim history and inviting you to join in. The easiest way to participate? Getting yourself some 501® jeans. Check out some of the newest chapters in our 501® story below. - [SHOP NOW](https://www.levi.com/CA/en_CA/501-campaign/c/levi_clothing_501_day) ### RECRAFTED PERFECTION We love to call our 501® jean the ultimate blank canvas for self-expression. And after all this time, we’ve seen pretty much every sort of customization you could imagine. So to honor a century and a half of people making Levi’s® their own, we created limited-time finishes that nod to some of our favorite personalized pairs over the years.  “It’s inspiring—this idea of picking up mementos from your life and travels and putting them on jeans,” says Steve Burns, Men’s Design Director. “It’s like making them into a tapestry of memories.” To find the tapestries (a.k.a. vintage 501® jeans) that would become their muses this season, our Design team hit up the biggest and best thrift stores, and even ventured into Levi’s® Archives. Sometimes they recreated a DIY-element exactly, and sometimes they modernized it or added their own personal touch. In any case, every rip, repair and recraft tells a story—waiting for you to continue it on.  ## It’s inspiring—this idea of picking up mementos from your life and travels and putting them on jeans. It’s like making them into a tapestry of memories – Steve Burns, Men’s Design Director  ## BIG BIRTHDAY DENIM ENERGY Put on your party pants. But seriously—we made this exclusive, selvedge 501® Original so that even though it’s our birthday, you’d feel like the guest of honor. You may remember that selvedge, or “self-edge,” is that white fabric strip that runs along the inside hem of high-quality denim. If you flip the cuff and see that strip, you know your jeans were woven on a traditional narrow-width shuttle loom—meaning they’re from a small batch, highly durable and made to look and feel better over time. (In short, these are some really nice jeans.) But what makes this pair supremely special is the “150 YEARS OF 501® | LEVI STRAUSS & CO.” message we stitched along the premium selvedge fabric—commemorating 150 years of originality and quality craftsmanship. Show it off by rolling up the cuff, or even wearing the jeans inside out. Your party pants, your rules.  ## BE PART OF THE GREATEST STORY EVER WORN 501® Day may technically be about a patent, but 501® Jeans are about something you can’t patent: style. Rule-breaking, gender-bending, never-worn-the-same style. The kind that never fades no matter how many centuries it sees. Now’s your chance to own and style a piece of denim history—to start writing your very own chapter in the greatest story ever worn. - [SHOP MEN](https://www.levi.com/CA/en_CA/jeans-by-fit-number/men/jeans/501/c/levi_jeans_by_fit_number_men_jeans_501) - [SHOP WOMEN](https://www.levi.com/CA/en_CA/jeans-by-fit-number/women/jeans/501/c/levi_jeans_by_fit_number_women_jeans_501) Great jeans run in the 501® family. Shop the entire 501® assortment online and in stores. For styling tips and outfit inspiration, follow us on Instagram and TikTok. Then tag @levis and #LiveinLevis to share your Levi’s® style with the world. Levi Red Tab Member LogoThis is the logo of the Levi Red Tab Member Program Join now and unlock immediate access to free shipping on every order, birthday surprises, exclusive product drops and more. And like your jeans, the benefits just keep getting better with time. New email subscribers enjoy 15% off on their first order Earn points on purchases that you can redeem for vouchers First Name* Last Name* Email* Send me news & offers from Levi's®. Password* Passwords must be at least 8 characters and can't be easy to guess - commonly used or risky passwords are not permitted. By creating an account, you confirm you have read, understand and accept the LS&Co. 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