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and Collaborations](https://www.levi.com/BE/en/blog/category/campaigns-and-collaborations) - [Style](https://www.levi.com/BE/en/blog/category/styled-by-levis) - [Sustainability](https://www.levi.com/BE/en/blog/category/sustainability) - [Community](https://www.levi.com/BE/en/blog/category/community) [See All Categories](https://www.levi.com) ### 501® JEANS # THE NUMBER THAT CHANGED EVERYTHING ### [__Campaigns and Collaborations__](https://www.levi.com/BE/en/blog/category/campaigns-and-collaborations) /  January 2022 Share  The blue jean. It’s easy to take the style staple for granted, but there’s a storied history to this casual essential and it all starts with one auspicious numeral. Mystery surrounds why “501®” was chosen, but one thing is for certain: it’s the number that changed everything. It all started with the brand’s *very first* collab: San Francisco wholesaler Levi Strauss and Nevada-based tailor Jacob Davis linked up to revolutionize work pants with the addition of durable rivets to make them even stronger. The denim duo patented this process on May 20, 1873, creating the blueprint for all blue jeans—and the rest is history. We now know this icon as Levi’s® 501® Jeans. The denim legend’s distinctive five-pocket design, straight fit and button fly has come to signify rule-breaking, gender-bending, wear-it-how-you-want effortless cool. What was once a utilitarian uniform has become the fit favored by everyone from pop stars and politicians to tech rebels and rockers—and it’s the blank canvas for creative expression for style-setters like you. Whether you \*just* added them to your cart or wear a thrifted pair that’s lived-in to perfection, the legacy of 501® Jeans continues to represent the past, present and future of iconic style. Did we mention this fit really *does* get better with time? To celebrate 149 years of epic denim, we teamed up with seven visionaries who truly embody this spirit of the 501® Jeans, paying homage to the pair that started it all. __Kid Cudi (@kidcudi__) is a hip-hop innovator, actor, producer and intergalactic sonic explorer. Known for his psychedelic aesthetic and autobiographical lyrics that touch upon topics like depression, addiction and the darker realms of the human psyche, Cudi created his own distinctive niche in the world of pop music and popular culture. An outspoken advocate for mental health and addiction awareness, Kid Cudi has been open about his own past struggles, helping fans to forge connections and take inspiration from this prolific performer. Similar to his genre-defying songs, this L.A.-based, Cleveland-born visionary is always evolving and changing to better himself and push his artistic capabilities to the limits of the galaxy. His most recent release “Man on the Moon III” is a transcendent and ambitious effort that closes the three-part lunar saga of Cudi’s universe. @kidcudi  ## My vintage 501® jeans fit like a glove and they’re perfect. I’ll be wearing these every f\*\*king day. – Kid Cudi  __Gabriella Karefa-Johnson (@gabriellak\_j)__ is *so* much more than a stylist. She’s a paradigm-shifting change-maker shaking up the fashion world one arresting editorial at a time. Gabriella is also the first Black woman to style a “Vogue” magazine cover—creating an iconic image of model Paloma Elsesser that brings to mind a modern-day Aphrodite emerging from the mythic sea foam. She’s also the sartorial mind behind the epic special edition cover featuring Vice President Kamala Harris. After working for heavy hitters like Tonne Goodman, Julia Sarr-Jamois and Joe Zee, she developed her own signature point of view that crafts beautiful narratives while pushing the boundaries of representation to truly change what fashion looks like. @gabriellak\_j    Model and musician __Staz Lindes (@yostazyo)__ was simply born this way. The daughter of Hal Lindes, guitarist of iconic eighties outfit Dire Straits, and model Mary Lovett, this London-born, L.A.-based beauty was encouraged to foster her creativity and follow in her family’s famous footsteps. While stardom comes naturally to Staz, this self-proclaimed “nerd” remains surprisingly grounded. After being spotted on stage with her punk band The Paranoyds, Staz made her runway debut walking for Saint Laurent and was a muse for the brand’s influential designer Hedi Slimane, eventually becoming the face of Yves Saint Laurent Beauté. Today, she gracefully vacillates between the exhilarating grittiness of a touring musician and the inherent elegance of high fashion. ## There’s nothing as comfortable and versatile as the 501®. You can go feminine or masculine with it. – Staz Lindes Multi-hyphenate doesn’t even begin to scratch the surface of __Tremaine Emory (@tremaineemory)__ innovative capabilities. First and foremost, this prolific creative is a storyteller weaving conceptual narratives into everything he touches. The cultural arbiter, artist, creative director and founder of streetwear brand Denim Tears frequently uses denim to explore the story of cotton in America and the fabric’s inherent connection to slavery. The resulting garments and accessories are wearable forms of art that confront and repurpose symbols of the African diaspora, like a cotton wreath or a modernized plantation hat. With a seemingly endless creative bandwidth, Tremaine has also consulted with the likes of Frank Ocean, Virgil Abloh, Tom Sachs, André 3000 and also served as brand director for YEEZY. @tremaineemory  Model, creative director and style innovator __Gia Seo (@giaxseo)__ is both visionary and strategic. The Brooklyn-based creative and sock enthusiast challenges the norm through her style POV and her relentless mission of inclusivity, especially for the Asian American community. Representation matters and Gia is thoughtful about her collaborations and who she chooses to work with—they can’t just talk the talk, they must walk the walk, too. Born and raised in Alaska, Gia is also passionate about earth-focused initiatives and believes that the denim industry is the first place where these changes can and should happen.   __Mike D's (@miked)__ invaluable contribution to music and popular culture is immeasurable. The emcee, multi-instrumentalist and one-third of legendary hip-hop outfit Beastie Boys—alongside bandmates MCA and Ad-Rock—brought brash punk rock vibes, smartly comical lyrical stylings and sample-heavy sounds to the 1980s New York City rap game. While their seminal debut “Licensed to Ill” put them on the map with rebellious rhymes and angsty beats, the Beastie Boys made a pivot to craft genre-defying sounds that became the ubiquitous soundtrack of the nineties and early aughts. Today, the avid surfer and music aficionado hosts the ultra-popular radio show “The Echo Chamber,” featuring interviews with artists and a curated playlist of must-listen songs. @miked   Model __Nathan Westling (@nathanwestling)__ is finally feeling comfortable in his own skin. Even after becoming one of the most recognizable faces in fashion and strutting the runways of the most acclaimed brands and fashion houses, Nathan never felt truly himself. That all changed when he announced his male gender identity and took a hiatus from his burgeoning career to align mind and body. Now back in the world of fashion, the busy model has been embraced by the industry and his peers; most importantly, he’s living his truth authentically and on his own terms—and his enthusiasm and lust for life are infectious. Through his personal journey, he hopes to help inspire and educate others to live their own truth as well. - [Shop Men’s 501® Jeans](https://www.levi.com/BE/en/c/levi_clothing_men_jeans_501_original) - [Shop Women’s 501® Jeans](https://www.levi.com/BE/en/c/levi_clothing_women_jeans/facets/feature-fit_name/501%C2%AE) @nathanwestling  Levi Red Tab Member LogoThis is the logo of the Levi Red Tab Member Program Join now and unlock immediate access to free shipping on every order, birthday surprises, exclusive product drops and more. And like your jeans, the benefits just keep getting better with time. 10% off your order when you sign up for our newsletter Free shipping and returns First Name* Last Name* Email* Send me news and offers from the LS&Co. Group of Companies. I can unsubscribe at any time. Password* Passwords must be at least 8 characters and can't be easy to guess - commonly used or risky passwords are not permitted. By creating an account, I agree to the LS&Co. 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