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It’s like the collection’s planet-friendly dyes and pro-chill agenda collide to create a collection that’s 100% yum-focused––from how it looks, to how it’s made, to how it makes you feel.  ## The Dyes in the Levi's® Fresh collection The dyes in the Levi's® Fresh collection come from one of three natural sources, including non-endangered or non-threatened plants—like madder root extract and natural indigo—agricultural byproducts—like food waste—and minerals like clays, carbonates, and natural oxides. These dyes were specially formatted to require less auxiliaries, without compromising color fastness or aesthetic, resulting in an innovative, sustainable dye process. All dyes in the collection feature a minimum of 50 percent plant or mineral content. 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