The Levi's® Vintage Clothing 1933 501® Jean offered a new variety of wearing options—it was updated with belt loops, but still retained the popular cinch and suspender buttons. Some owners wore their jeans with a belt instead of suspenders. They cut off the cinch right at the rivet and removed the suspender buttons, choosing not to follow the style of older generations. Many Levi's® brand retailers even kept a big pair of scissors at the cash desk, to cut the cinch off for customers. This incarnation of the 501® reflects the brand's growing popularity—by this point, any pair of denim pants were being called "Levi's," regardless of who made them. So in 1927, the company trademarked the "Levi's®" name. By 1933, the 501® was updated with a new Guarantee Ticket on the back pocket. The original ticket from 1892, reading "This is a pair of them," was modified to "This Is A Pair Of Levi's®." This jean is also set apart with a detail reflecting a key moment in history, and Levi's® workwear heritage. Under the leather patch is a white cloth label printed with a blue eagle and the letters "NRA"—this was the logo for the National Recovery Act. Established by President Franklin D. Roosevelt, the National Recovery Administration aimed to support workers during the 1930's Great Depression. Because Levi Strauss & Co.® abided by the administration's rules, the company was allowed to use this logo. This jean is made with selvedge denim from Cone Mills— a Levi's® partner for over 100 years.
100% Cotton 10 oz. Cone Mills Red Selvedge Denim (12 oz. after wash) Button fly Two back pockets with exposed rivets Cinch Belt loops Suspender buttons Single needle Arcuate "Two Horse" leather patch NRA (National Recovery Act) label Made in the USA
Fit and Sizing
High rise Wide relaxed fit Straight leg