Let’s talk a little history.
The 505™ jeans were introduced in 1967, the Summer of Love, and coincided with an explosion of culture on the West Coast. The late sixties was an incredible period for music, cinema, counterculture and civil rights, and the 505™ jeans were introduced
right at that moment, along with another seminal Levi’s® design, the Type III Trucker Jacket. It’s amazing that two of the absolute staples of modern clothing, the denim jacket and the zip-fly slim jeans
both came out of Levi’s® during that special time in San Francisco.
The history of the 505™ jeans goes hand in hand with counterculture. They are the infamous star on the front cover of the Rolling Stones’ Sticky Fingers album and played a part in the beginning of punk rock by being worn by all four of the Ramones in
their seminal, eponymous album. Ripped jeans, which we take for granted now, were pioneered on 505™ jeans. Debbie Harry being the best poster woman. I mean just look at her. We call her Levi’s® “other”
–JONATHAN CHEUNG, SVP APPAREL DESIGN, LEVI’S®