Live In Levi's

YOU WEAR JEANS. YOU LIVE IN LEVI’S®.

Every pair of Levi’s® jeans has a story. Share yours to be part of the #LiveInLevis Project. Or start a new story by shopping the styles below..



Explore the Project&

Shop Men's&

501® Jean

Started by us. Finished by you. It didn’t become the world’s best selling jean by accident. We keep it evolving. You keep wearing it just the way you like it.

Shop 501® Jeans>

Trucker

Ours was the first-ever jean jacket—the one they all copied. Worn first in ‘62, the Trucker is still the best denim jacket around.

Shop Truckers>

511 Slim

You wanted a jean that was just the right slim: not straight and definitely not skinny. You needed enough room to move. This is your jean. A classic since right now.

Shop 511™ Slims>
Live in Levi's

WORN AROUND THE WORLD

Philippe Zdar in his Trucker Jacket

“I was in Boston doing an enormous tour with Daft Punk and Cassius. I was freezing like a maniac, and then I found this Levi’s® jacket. It became my second skin. We went everywhere—Japan, Australia, everywhere. It’s a true traveler.”


Explore the Project&

Shop Men's&

western

Western

You can’t wear the same shirt every day—but if you could... Updated with a new slimmer fit, classic yoke details and sawtooth flap-pockets.

Shop Westerns >
Live in Levi's

MADE TO MAKE A STATEMENT

MHAK in his 501® Jeans

MHAK’s style is unmistakable, blending traditional Japanese form with modern street edge. Anything can become his canvas—the wall of the Aizu Wakamatsu train station in Fukushima or his own 501® Jeans.


Explore the Project&

Shop Men's&