501®

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OUR STORY STARTS HERE

Embodying durability, exemplifying craftsmanship and symbolizing rebellion is a fit over a century in the making. From stories to styles, scroll down and dive into the world of the original jean.

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SAME AS ALWAYS LIKE NEVER BEFORE

In 1873, we created blue jeans. Today, we’ve reinvented them. Expand your style with the original 501®, now in twill and bold colors.

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THE ORIGINAL KEEPS GETTING BETTER

Originally designed for American frontiersmen in the late 1800s, Levi’s® 501® jeans are the jeans that started it all. Better stitching, finer threads and stronger buttons are just some of the details we continue to improve and obsess over. No wonder it’s the ultimate blue jean.

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TAILORED TO PERFECTION

Pure and simple, Levi’s® 501® jeans sit at the waist and are cut with a straight leg and classic seat and thigh. Versatile enough for a laid-back or sophisticated look, the definitive silhouette comes in a variety of colors and finishes.

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REBEL ROOTS. MODERN MAN

When Marlon Brando made trouble in The Wild One and James Dean broke rules in Rebel Without a Cause wearing leather jackets and Levi’s® 501® jeans, they did more than create some of the most popular films of the 1950s. They defined the look of American rebellion. Worn by today’s pioneers and creators, Levi’s® 501® jeans still define the next generation.

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