WORN BY GENERATIONS,
A FAMILY OF ICONIC ORIGINALS

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501® ORIGINAL

Started by us Finished by you

In 1873, workers who had flocked to the West of American in search of fortune needed workwear that could endure, so Levi Strauss and Jacob Davis combined quality denim with rivet reinforcements, creating the first pair of blue jeans: Levi’s® 501® Original.

“It started out purely functional... ...and became a style leader.”

- THE 501® DOCUMENTARY

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NEW FIT

501® SKINNY

Today’s original. Tomorrow’s icon.

We’ve taken the world’s most coveted jeans and customised them with a skinny leg. Our timeless original, redesigned and remastered.

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ABOUT THE FIT

Button fly
Sit at the waist
Straight fit through the thigh
Skinny leg

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501® CT

The Evolution of an Iconic Brand

We took the iconic original and customised it with a perfectly tapered leg.

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LEVI'S® VINTAGE CLOTHING

Faithfully capturing the spirit and heritage of American workwear, Levi’s® Vintage Clothing meticulously reproduces our most historic 501® Jeans from the past 140 years. The fabric, fit and even the packaging are the same as the iconic originals.

“The 501®: For all sorts of worker and all sorts of work.”

- THE 501® DOCUMENTARY

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501® SHRINK-TO-FIT™

Raw Denim Perfection

Most denim comes pre-shrunk, but our Shrink-to-Fit™ Jeans do precisely what the name says. Made from authentic raw denim that moulds to your body. The fit, wear and finish are all unique to you.

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501® SHORTS

THE FIRST EVER JEAN SHORTS

From beach to gig to city street, 501® Shorts are the ultimate style essential.

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