WORN BY GENERATIONS, A FAMILY OF ICONIC ORIGINALS

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501® ORIGINAL

501® CT

LEVI'S® VINTAGE CLOTHING

501® SHRINK-TO-FIT

501® SHORTS

501® ORIGINAL

Started by us Finished by you

In 1873, workers who had flocked to the West of American in search of fortune needed workwear that could endure, so Levi Strauss and Jacob Davis combined quality denim with rivet reinforcements, creating the first pair of blue jeans: Levi’s® 501® Original.

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Created before the invention of the zip, the signature button fly is a key detail that defines the 501® Jean --
the perfect union of function and style.

Now available in stretch denim

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The iconic Two Horse patch stitched on to the back of every pair of 501® Jeans illustrates the original promise made by Levi Strauss. “It’s no use, they can’t be ripped” celebrates the strength and quality of riveted denim.

“It started out purely functional...
...and became a style leader.”

- THE 501® DOCUMENTARY

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501® CT

The Evolution of an Iconic Brand

We took the iconic original and customised it with a perfectly tapered leg.

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Introduced to the world in 2015, the 501® CT retains all the key elements of the 501® Original, now sporting a sleek, more tailored look.

Also available in 501® CT Stretch for comfort and mobility: the ultimate do-it-all jean that's made to live in.

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“Second only to hemming, tapering the legs of 501® jeans is the most requested alteration in Levi’s® stores and tailor shops around the world, so we decided to do it for you, creating the 501® CT with a perfect custom taper.”

- Jonathan Cheung, SVP APPAREL DESIGN

@rocio0sorno

@levis

@amandasderberg

@naked_coco

“It’s the garment of the outlaw, the rock-and-roller, the biker and the punk rocker.”

- THE 501® DOCUMENTARY

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LEVI'S® VINTAGE CLOTHING

Faithfully capturing the spirit and heritage of American workwear, Levi’s® Vintage Clothing meticulously reproduces our most historic 501® Jeans from the past 140 years. The fabric, fit and even the packaging are the same as the iconic originals.

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1890

High whiskering is characteristic of the wear and tear of jeans worn by miners. Jeans were often handed on, so wear shows up in inconsistent places.

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1915

The waist cincher on the back was an original feature dating back to the 1870s. It was removed due to rationing after WWII and never returned.

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1933

Influenced by the hugely popular Western films of the time, the ‘30s became the defining decade for 501®’s as a style icon.

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1944

For the first time, Levi’s® jackets and jeans gained international recognition and popularity, as they became the uniform of off-duty U.S. servicemen stationed overseas.

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1955

The 501® secured its rebel status in the 50s, when it was banned by schools across America, but embraced by subcultures, both on and off screen.

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1966

As the social revolution continued to dominate in the ‘60s, jeans were adopted by those who campaigned for peace, redefined gender roles and fought for social progress.

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“The 501®: For all sorts of worker and all sorts of work.”

- THE 501® DOCUMENTARY

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501® SHRINK-TO-FIT

Raw Denim Perfection

Most denim comes pre-shrunk, but our Shrink-to-Fit Jeans do precisely what the name says.
Made from authentic raw denim that moulds to your body. The fit, wear and finish are all unique to you.

DIP ‘EM IN THE TUB
-
HANG ‘EM OUT TO DRY
-
OR JUST BUY AND WEAR
-
GET THE PERFECT FIT

Moisture shrinks jeans more in the legs than the waist. Wear them before you wash them and always air-dry them, so they shrink everywhere you need them to, and nowhere you don’t.

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photo: @sterlingsilvy of @jonnymoseley

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“The more you wear them, the cooler they get.”

- THE 501® DOCUMENTARY

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501® SHORTS

The First Ever Jean Shorts

From beach to gig to city street,
501® Shorts are the ultimate style essential.

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People have been creating their own 501® Jeans and giving them a second lease of life for as long as anyone can remember.
Never say goodbye to your Levi’s®. If your 501® Jeans have been thrashed too hard make it through, turn them into a pair of cut-offs. Learn how from a Levi’s® Master Tailor.

LEARN HOW

“One cool thing with Levi’s® is that they’re easy to rework, reconstruct and reinterpret.”

- THE 501® DOCUMENTARY

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