Introducing the all new 501CT - Custom, Tapered Leg 501 jeans

Introducing

CUSTOMISED AND TAPERED BY US. INSPIRED BY YOU.

Anatomy

Button fly -
- A little more room in the waist
Tapered leg -

History

1873

Originally made for the working men of the West: Miners, Cowboys, Ranchers.

1886

Levi’s® Two Horse® Leather Patch debuted in 1886 showing the strength of our jeans.

1880s

The 501® jean was originally called ‘XX’, the name of top line denim from the Amoskeag Mill in Manchester, New Hampshire.

1890

Lot number 501® was added to our jeans in 1890.

1898

In 1898, a dozen 501® jeans would set you back $8.50.

1936

The Red Tab was introduced in 1936 to distinguish Levi’s® from other jeans.

1950

In the ‘50s, 501® jeans became synonymous with youthful rebellion, and were even banned in some schools.

1999

Named “Clothing Item of the Century” by TIME in 1999.

2015

Levi’s® 501® CT is introduced to the world.

THE BIGGEST THING TO HAPPEN TO THE 501® JEAN

(SINCE WE INVENTED IT OVER 140 YEARS AGO)

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