LEAVING HOME, HEADED WEST
“The 50th anniversary of the Summer of Love has been an incredible opportunity to delve into our archives and give new life to some of our most amazing pieces.”
-Paul O’Neill, Levi’s® Vintage Clothing Head of Design
Soon the curious youth of America were making the pilgrimage west, hitching rides and jumping trains to join like-minded souls to “Turn on, Tune in and Drop out”. The revolution had begun.
THE CALL OF SAN FRANCISCO
Breaking with the confines of the past, the Summer of Love brought with it a new sartorial silhouette. Hair got longer, jeans got wider and the colour pallette took on a distinctly psychedelic feel as minds expanded and innocence was lost.
CREATING A CULTURAL LEGACY
Little did they know, these burgeoning rebels were setting the stage for decades to come – from their music to their style to their mission. The spirit of the ’60s remains alive and well today.